宜家家居简介

http://family.hualongxiang.com

宜家家居（IKEA ）于1943年创建于瑞典, “为大多数人创造更加美好的日常生活”是宜家公司自创立以来一直努力的方向。宜家品牌始终和提高人们的生活质量联系在一起并秉承“为尽可能多的顾客提供他们能够负担，设计精良，功能齐全，价格低廉的家居用品”的经营宗旨。 在提供种类繁多, 美观实用, 老百姓买得起的家居用品的同时, 宜家努力创造以客户和社会利益为中心的经营方式, 致力于环保及社会责任问题。今天, 瑞典宜家集团已成为全球最大的家具家居用品商家, 销售主要包括座椅/沙发系列，办公用品，卧室系列，厨房系列，照明系列，纺织品，炊具系列，房屋储藏系列，儿童产品系列等约10，000个产品。 目前宜家家居在全球38个国家和地区拥有310个商场, 其中有8家在中国大陆, 分别在北京、上海（两家）、广州、成都、深圳、南京、大连、沈阳、西安。宜家的采购模式是全球化的采购模式, 它在全球设立了16个采购贸易区域, 其中有3个在中国大陆, 分别为:华南区, 华中区和华北区。目前宜家在中国的采购量已占到总量的18%,在宜家采购国家中排名第一。根据规划，至2010年，宜家在中国内地的零售商场将达到10家，所需仓储容量将由现在的10万立方米扩大到30万立方米以上。中国已成为宜家最大的采购市场和业务增长最重要的空间之一, 在宜家的全球战略中具有举足轻重的地位。 宜家的采购模式 宜家的采购模式是全球化的采购模式。宜家的产品是从各贸易区域(Trading Area)采购后运抵全球26个分销中心再送货至宜家在全球的商场。宜家的采购理念及对供应商的评估主要包括4个方面:持续的价格改进; 严格的供货表现/服务水平; 质量好且健康的产品; 环保及社会责任(简称IW AY -The IKE A way of Purchasing home furnishing products-宜家采购家居产品要求, 它是宜家公司对供应商有关环境保护, 工作条件, 童工和森林资源方面的政策) 。 宜家在全球的16个采购贸易区设立了46个贸易代表处分布于32个国家。贸易代表处的工作人员根据宜家的最佳采购理念评估供应商, 在总部及供应商之间进行协调, 实施产品采购计划, 监控产品质量, 关注供应商的环境保护, 社会保障体系和安全工作条件。如今, 宜家在全球53个国家有大约1300个供应商。2008年12月30日，世界权威的品牌价值研究机构——世界品牌价值实验室举办的“2008世界品牌价值实验室年度大奖”评选活动中，宜家凭借良好的品牌印象和品牌活力，荣登“中国最具竞争力品牌榜单”大奖，赢得广大消费者普遍赞誉。

IKEA and create in Sweden in 1943, "for most people create a daily life" is IKEA since its inception has been working towards. Ikea brand always and improving the quality of people's lives together and adhering to the "for as much as they can afford to provide customers, design is excellent, the function is all ready, low prices of the household articles for use" business purpose. In a wide range, beautiful and practical, common people can afford the household articles for use at the same time, ikea effort to create customer and social interests as the center of the mode of operation, to environmental and social responsibility. Today, the Swedish ikea group has become the world's largest furniture household products, mainly including sales business seat/sofa series, office supplies, the bedroom series, the kitchen series, lighting series, textiles, cooker series, housing, children's products series storage series about 10000 products. Ikea now in the global 38 countries and regions with 310 stores, including eight home in mainland China, respectively in Beijing, Shanghai (two), guangzhou, chengdu, chongqing, shenzhen, nanjing, dalian, shenyang, xi 'an. Ikea's purchasing patterns are global purchasing pattern, its global set up 16 purchasing trade area, which have three in mainland China, respectively is: south China, central China area and north. At present in China's ikea purchase quantity to have accounted for 18% of the total, in the first place of ikea purchasing countries. According to the plan, to 2010, ikea in the mainland of

China's retail market will reach 10 home, storage capacity will be required by the 100000 cubic meters now expanded to 300000 cubic meters above. China has become ikea biggest purchase market and business growth, one of the most important space in ikea's global strategy plays an important position. Ikea ikea purchasing pattern of purchasing pattern are global procurement mode. Ikea products from the trade Area (Trading Area) purchase arrived after global 26 distribution centers to ikea in global delivery to the mall. Ikea's purchasing concept and evaluation of new suppliers mainly including four aspects: the continuing price improvement; The supply of strict performance rvice level; Quality is good and the health of the products; Social and environmental responsibility (hereinafter referred to as IWAY -The IKE Away of Purchasing home furnishing products-ikea Purchasing household product requirements, it is ikea to suppliers on environmental protection, working condition, child labor and forest resources policies). Ikea in the world of 16 purchasing trade area set up 46 trade representative office distributed in 32 countries. Trade representative office staff according to the best purchasing concept ikea assess the suppliers, and suppliers in the headquarters to coordinate implement product purchasing plan and monitor the product quality, pay attention to environmental protection, the supplier of the social security system and safe working conditions. Now, ikea in global 53 countries have about 1300 suppliers. On dec. 30, 2008, the world authoritative brand value research institutions--the world brand lab at value of "2008 world brand laboratory value annual award" selection activities, with a good brand image ikea and brand vitality, on "China's most competitive brand list" prizes, wins the general consumers universal praise.