服装网络营销策划书
服装网络营销策划书
目录
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2.行业竞争情况分析..................................................................................................... 4
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3.企业网站现状分析..................................................................................................... 7
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.............................................................................. 9 ⑴网站结构...................................................................................................... 9 ⑵企业网站的内容........................................................................................ 10 ⑶网站的服务................................................................................................ 11 ⑷网站的功能................................................................................................ 12
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4.2网络营销渠道分析及选择............................................................................. 15
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(1)整合式网络营销方案.......................................................................... 17
(2)病毒营销.............................................................................................. 21
(3)网络广告联盟...................................................................................... 23
.............................................................. 23
(1)博客营销.............................................................................................. 24
(3)百科推广.............................................................................................. 27
.............................................................. 27
(1)邮件营销.............................................................................................. 27
(3)搜索引擎营销...................................................................................... 29
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