[台湾啤酒]英国路透社都来报道,颜值高的啤酒?
自从聂永真着手设计了2016选举就职纪念台湾啤酒的包装之后，台啤的销售趋势一路看涨，很多地方竟然出现了断货、难买、销售一空的景象，这很难让人联想这些词竟是跟抢购啤酒有关。
用心的设计可以让一个品牌重新发光发亮，当然这需要一个高水准、开明的老板和走心又有眼光的设计师共同努力才能达成的目标。
英国路透社5月10日在官网发文：
「纪念款啤酒包装，以纪念台湾新总统蔡英文的就职典礼，据媒体报道仅在发售日周一当天的两个小时就被抢购一空。
来自台北的设计师聂永真设计了这款包装，其中展示了蔡英文和她未来的副手陈建仁的面孔，用彩色方块组成，让人联想到在20世纪80年代流行的八位视频游戏。
由于只有72万瓶纪念啤酒销售，购买者很快就将它们抢购一空。
“我认为包装是非常有创意的，非常时尚的”购买者Lin Wan-lin，31岁，告诉路透社记者。
“我也觉得这是相当具有纪念意义的。因为今天我有计划与朋友一起吃饭，我想带它回家，所以我们应该会因此更多些乐趣。”
媒体称，台湾啤酒公司计划推出第二批货在5月16日。
随着台湾啤酒的热销，台湾中华邮政将推出一套纪念邮票在蔡的就职当天也就是5月20日。
（由 Fabian Hamacher报告;编辑由Patrick Johnston）」
英文原文：
A batch of commemorative beer bottles to mark incoming Taiwan president Tsai Ing-wen's inauguration were snapped up within two hours of going on sale on Monday, media reported.
The label designs by Taipei-based Aaron Nieh Workshop show the faces of Tsai and her future vice president, Chen Chien-jen, made up from colored squares reminiscent of eight-bit video games popular in the 1980s.
With only 720,000 bottles released on Monday, customers were quick to fill their shopping baskets.
'I think the packaging is very creative and stylish,' shopper Lin Wan-lin, 31, told Reuters.
'I also think it's quite commemorative. Because today I have plans to eat together with friends, I want to bring it back home so we can have some fun.'
Media said the Taiwan Tobacco and Liquor Corp planned to release a second batch of the bottles on May 16.
Along with the beer bottles, Taiwan's Chunghua Post will release a set of commemorative stamps on the day of Tsai's inauguration on May 20.
(Reporting by Fabian Hamacher; Editing by Patrick Johnston)
让我们一起欣赏一下这个这么火的啤酒吧！
更多关于2016台湾选举就职纪念商品设计请戳
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看完我也想喝酒了，因为这啤酒颜值太高
另，设计新书《Typography 字志：Issue 01 造自己的字！ 》