酒店营销部年度工作总结

酒店营销部年度工作总结

One. External with recieve working above all sale ministry passed this one year adjust with development, already progressively maturity oneself sale works, extended oneself market. Push trade big public house in the round to travel market, those who raised a public house is famous degree, strive for accomplish utmost to create economic benefits for the hotel. Admit to fulfil each really according to the job of the beginning of the year, year the working key of sale ministry is put in business affairs to come loose on the sale of guest and conference, as a result of the hotel located situation place is restricted, medicinal powder of the guest enter rate on the low side, the sale ministry of annual comes loose the guest is entered rate for, we increase the sale strength of business affairs guest, visit main company to sign business affairs agreement, make different sale plan according to differring seasonally at the same time, have specific aim visit, travel for instance busy season, we receive the land the pay a return visit with better serious travel agent and, will hold to conference of major January autocycle December, we are seasonable contact with agency. The sales volume of hotel whole battalion that is busy season makes good bedding. When arranging customer files at ordinary times, classify periodic pay a return visit, develop new customer ceaselessly at the same time, end the end of the year signs an agreement in all 454. I will hold the position of sale department manager to the hotel 5 years September, 5 years 10 hotels hang out his shingle formally SamSung, this is offerred to sale ministry publicize chip external, also raise level of our hotel whole at the same time a class, the sale that is helpful for a hotel works. Develop as the high speed of the network, what the conduct propaganda of the network raised a public house not just is famous degree, and enter through what network company increases hotel whole rate. End the end of the year ordered house company to sign network cooperation agreement with 54 networks in all. We increase commission proportion to main network company, use its conduct propaganda to be able to let more guest know trade big public house in detail through the network, carry the great exploit in Cheng, art dragon, constant to wait for company of a few networks for instance; In this year at the same time we recieved the Yangtse River company of autocycle of much home of carry of constant of Zong Shenjiao dragon, division dragon electric equipment, wei handsome company covers college of medicine of traditional Chinese medical science of bovine milk industry, railroad and round-the-world nation force more than 30 big medium or small the conference, to the reception of every conference, all branches can admit to cooperate sale ministry really, the reception that finishs the meeting satisfactorily works, the guest offerred affirmation to our job. Here the support that the thanks each branches leader of from the bottom of one’s heart and employee work to our sale ministry. 2. To inner tube manage hotel has his website, what be in charge of the maintenance of the website and webpage content by sale ministry is newer, undertake propagandist distensible force through the network, release the trends of the hotel, news seasonable and well and truly go out, let more people know a public house, at the same time we put forward new hotel website to build program, this is the development of hotel website will lay a foundation henceforth. 3. Insufficient is in 1. External sale needs to strengthen, we come loose now guest photograph contrast is less; 2. Cannot get seasonable understanding to conference information 3. In welcoming the job sometimes not quite careful, go up in a few detail not quite attention, the issue of the consideration is not quite overall also. 4. What master as a result of communication not timely information sometimes is not quite accurate; The sale that affected hotel whole and recieve, want in the job henceforth serious and meticulous, avoid as far as possible, can accomplish seasonable communication, reduce working

error thereby. Year working plan: 1. The main job of sale ministry comes loose with rising the guest enters the foundation of rate to go up, the sale that increases the conference and tourism group works, although hotel situation is very not ideal, but we are put in other dominant position, the environmental tourism group that because large conference can be enjoyed,manages alone provides reasonable price and good service for its just is the most important. The guest that books a room through the network at the same time nots allow to ignore, strive for this year of the network enter rate one rises newly, 2. Change existing working way, the commerce that increases us comes loose the guest’s group, improve customer quality, deepen the client understanding to our hotel, so we should enhance power of sale of sale ministry whole, raise sale level, to assure the rental rate with fixed hotel and benefit, the price of guest room also should be followed row with respect to city, according to weak, smooth, busy season, with the characteristic of different passenger source market, make relatively agile price countermeasure be the same as class hotel to have market research to breathing out city above all, accurate control travels the information of the market and trends, and other hotel rents rate analysis competes situation, provide accurate referenced data to the hotel, adjust hotel sale countermeasure, put forward hotel value policy to implement plan. Get used to market competition need. Make corresponding sale plan according to travel market weak peak period at the same time, offer oneself sales promotion program, , strengthen with old client connection and communicate, build new customer at the same time, accumulate of conference information 3. When travel is off-season, enhance the sale strength of meal, had done entertainment work, ensure service quality. 4. Redesign to the website of the hotel, want to have the webpage of characteristic of trade big public house. At the same time sale ministry wants seasonable and accurate undertake updating to the webpage with safeguard, let more guests know trade big public house through the network. I believe sale ministry is below the concerted effort assistance of the right leader of general manager and each branch finally, sale ministry the job this year can go up again new chance to extricateoneself from an awkward position. Sale ministry date