剑桥BEC考试广告(AD)英语作文模板(都可以套用哦)
剑桥BEC考试 广告（AD）作文模板(都可以套用哦)
To: The executive board
Re: Results of recent advertising campaigns
Introduction and aims:
The aim of this report is to examine the results of recent advertising campaigns on sales figures, and propose a good advertising strategy.
Findings:
Over the last 11 months, the sales didn’t grow all the time. There were several reasons for it.
In late February, we mailed out a special offers catalogue to all our customers. We had a positive feedback and sales in March increased by 35%.
In June, we spent lots of money on TV advertising. However, we achieved a bad response that few people seemed to be interested in the advertising. As a result, sales continued to fall following this campaign.
We introduced a large numbers of newspaper adverts. It was very successful, but it cost much.
At last, we mailed out our new catalogue, we got a good response that the sales continued to increase.（注意分段哦）
Conclusions:（上文得出的结论哦）
The mailout of the special catalogue was a best way of advertising campaigns. Other campaigns didn’t receive such good results.
Recommendations:（建议被动句，不要用“i”，要用“we”）
The findings clearly showed that we should mail out a special offers catalogue. It was not recommend TV and newspaper advertising because of high costs and poor results. We would also
suggest putting more resources into setting up links with other sites to increase the sales, like internet advertising.