中级剑桥商务英语第十二单元答案

12.1 Business law

Listning:A colour problem

1(P116)

In this case both phone operators are using logos which use the same colour. One operator could argue that customers will therefore confuse the brand and that their competitor is making use of their brand image.

2(P116)

(1) TV commercials

(2) T-shirts

(3) orange

(4) petrol company

(5) green

(6) shape

(7) business

(8) colours

Vocabulary:Legal terms

3(P116)

1 I 2 A 3 F 4 G 5 B 6 E 7 H 8 J 9 C

Reading: Colourful cases

4(P117)

(1) C(the ‘premises ’ refers to the petrol station)

(2) B(Normal people…aren ’t likely to face legal proceedings)

(3) A(The operator has followed the easyGroup trademark branding and used orange .)

(4) B(Google has said it intends to stop…)

(5) A(Orange may be taking easyMobile to court…though easyMobile is part of a bigger company called easyGroup)

(6) C(TOP is an Irish company but BP can only sue its stations in Northern Ireland which come under United Kingdom law.)

(7) B(Google had said it intends to stop the use of its name…/A spokeswoman said:We think it’s important to make the distinction between…)

Grammar: Indirect questions and tags

1(P118)

(1) don’t they

(2) you can use the same colour

(3) there’s anything else

(4) you think the outcome will be

3(P118)

(1) Do you think business will become...

(2) I was wondering what you think...

(3) ...a good product, isn ’t it?

(4) ...by plane, won’t they?

(5) Do you think employees can work...

(6) …what your plans for your future career are ?(or)…what your plans are for your future career?

(7) …experience do you think would help…

(8) …for three years, haven’t you?

12.2 Handling questions

Listening:Difficult questions

1(P120)

A The customer might ask:Can I have a refund? Can I exchange this for something else? The shop assistant might ask:When did you buy it?Do you have the receipt? Did you pay by credit card or cash?

B The employee might ask:Why wasn’t I paid for that overtime I did? Why is the tax higher this month?

C The students might ask:What did I get wrong? Why was my mark so low? The teacher might ask:What went wrong? Did you revise?

D The manager might ask:Have you read our policy on sending emails? Why did you send so many?

E The journalists might ask:What is the company doing to solve the problem? Will you be giving customers a refund?

2(P120)

Conversation 1: C

Conversation 2: E

Conversation 3: B

Conversation 4: A

Conversation 5: D

3(P120)

(1) E (2) F (3) C (4) B (5) A (6) D

4(P121)

1,2,3: A,C,E

4 F

5,6:B,D

Speaking: Responding to questions

5(P121)

(1) Sorry, I didn’t understand the question.

(2) I’m afraid I’m unable to answer that at the moment.

(3) That’s a very good question.

(4) I just need to check with someone first.

(5) I’d like to come back to that point later on if that’s OK.

(6) I’m afraid I’m unable to answer that at the moment.

Reading:Press releases

1(P122)

(1) When they have important news, company announcements, or at any time when it’s possible to given an ‘interesting slant’.*

(2) When the story explains how your company has helped the local community or has raised money for charity. Also the story might be about success or relate to other hot topics. They won’t use it if it seems like an advert.

(3) One advantage is that a press release is free publicity and also that the public tend to take more notice of the company than they would from seeing an advertisement.

*You may need to explain the term, ‘intersting slant ’. This often refers to newspaper stories which take an ordinary or even potentially uninteresting event but manage to make it interesting in some way.

2(P122)

Text C isn ’t a good press release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that the company has done anything useful for the community.

3(P123)

(1) C (2) D (3) A (4) A (5) B (6) C (7) B

5(P113)

-Introduces the news:I am writing/It is always good to hear

-Refers to reader’s knowledge:As many of you are aware/As many local people will know

-Announces good news:we are therefore pleased to announce/we are delighted/we are celebrating

-Handles had news:Contrary to recent suggestions/we are taking this very seriously

Writing:A press release

12.3 Speaking Test: Part Three

Exam practice

1(P124)

Express an opinion:I think…/In my opinion…/I feel that…/It’s important that… Compare and contrast information:On the one hand…on the other hand…/

Ask the other person for their opinion:What do you think?/How do you feel about …?/Do you agree?

Ask for clarification or repetition:Do you mean …?/Sorry, I don ’t quite follow you./Can you repeat that?

Agree:That’s right./Yes, and…/I agree…/Sure.

Disagree:I know what you mean, but…/Yes, but…/Don’t you also think, though, that …

2(P124)

(1) B(In Part Three you should work together and support your partner so both of you hane plenty of time to speak.)

(2) G

(3) G

(4) B(Listen to what your partner says and respond appropriately.)

(5) G

(6) B(Only discuss the topic given to you for discussion.

(7) G*

*Note that candidates won’t necessarily fail if they can’t agree or can’t reach a conclusion, but it is preferable.