创业规划书模板
大学生创业生涯设计规划书
团队负责人：_______________________
联系方式：
日 期： _________________
第一篇 创业生涯自我认知
主要内容：
（运用心理学测评等工具进行创业性格、创业兴趣、创业能力以及创
业价值观的分析，并做概述）
_____________________________________________________________________
第二篇 创业生涯环境认识
主要内容：
（1. 成长环境，2. 学校环境，3. 专业环境，4政策环境）
第三篇 创业生涯决策
1. 创业生涯人物访谈
2. 创业素质与选择路径匹配验证
第四篇：创业生涯计划与实施
——创业生涯规划书
目 录
1. 创业组织的概况……………………………………
2. 创业构想和市场分析………………………………
3. 主营的产品与服务…………………………………
4. 定价计划……………………………………………
5. 选址计划……………………………………………
6. 营销计划……………………………………………
7. 法律形式……………………………………………
8. 启动资金……………………………………………
9. 启动资金来源………………………………………
10. 组织结构与员工……………………………………
11. 创业组织的运营与成本预测………………………
12. 现金流计划…………………………………………
13. 盈利情况预测………………………………………
14. 资产负债表………………………………………… 15. 风险因素和退出机制……………………………
一、创业组织概况
名称：
_____________________________________________________________________ ______________________________________________________________________________
法律模式：
______________________________________________________________________
联系地址：
_____________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________
电话：____________________________ E_mail：_________________________
1. 创业企业经营范围：
［ ］制造业 ［ ］服务业 ［ ］批发商 ［ ］零售商
2. 公益创业经营范围：
［ ］教育类 ［ ］法律类 ［ ］绿色环保类等
商业计划简述
产品或服务：
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________顾客：
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
___________________________________________________________________________________
所有者
（姓名、地址、资质、在企业或组织中的作用、相关经历）
__________________________________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
吸收就业人数_________________________
启动资本
投资 _________________________
运营资本 _________________________
总计 _________________________
资本来源
业主的储蓄 _________________________
合伙人出资 _________________________
民间借贷 _________________________
银行贷款 _________________________
二、创业构想和市场分析（公益创业）
创业构想描述
（如，确定的需求、谁是顾客、满足顾客需求的产品或服务的种类、如何接近顾客等。）
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
市场分析
（如地域、城镇、顾客种类、市场规模、竞争对手情况、新企业所占的市场份额等）
_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
三、主营产品与服务（公益创业）
产品或服务的详细描述
（如产品或服务的名称、规格、包装、售后服务等）
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
企业的位置
企业选址计划的描述
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 选址此地的原因
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 通过将货物或服务销售给以下渠道来接近顾客：
［ ］个人 ［ ］零售商 ［ ］批发商 ［ ］其他人 选择这种分销方式的原因
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
启动促销
向顾客宣传新企业开张的行动计划（比如广告、公共宣传、销售促进、人员推销等。还要调查各种不同促销方式的费用。） 1. 广告：__________________________________________________________________________
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________ 2. 公共宣传：______________________________________________________________________
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
__________________________________________________________________________________ 3. 销售促进：______________________________________________________________________
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 4. 人员推销：______________________________________________________________________
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
七、法律形式 企业的法律形式为：___________________________________________________________
选择这种法律模式的原因
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
八、组织机构与员工 企业组织 职员要求 职位
1 2 3 4 5 6
任务、职责和资质
人工成本 职位 资质 月工资 1_____________________________________ __ _
2_____________________________________ __ _
3_____________________________________ __ _
4_____________________________________ __ _
5_____________________________________ __ _
6_____________________________________ __ _
7_____________________________________ __ _
社会保障
_______________
_______________
_______________
_______________
_______________
_______________
_______________ 总支出 ____________
____________
____________
____________
____________
____________
____________
十、启动资金来源
资金来源信息 贷款1
债权人或贷款机构的姓名及住址：
_______________________________________________________________________________________________________________________________________________________________________________________________________________ 贷款协议 ［ ］正在讨论 ［ ］已达成协议
［ ］获得资金日期_________________________ 贷款2
债权人或贷款机构的姓名及住址：
_______________________________________________________________________________________________________________________________________________________________________________________________________________ 贷款协议 ［ ］正在讨论 ［ ］已达成协议
［ ］获得资金日期_________________________
十一、创业组织的运营与成本预测 月度销售计划
（包括全部产品、产品类别或服务）
月度成本费用计划
十二、现金预算 月度现金预算
等。
十三、一年盈利情况预测（公益创业可填写财务收支表）
十四、资产负债表
十五、风险因素和退出机制 风险因素
（详细说明项目实施过程中可能遇到的风险，例如，技术风险、市场风险、管理风险、财务风险、其他不可预见的风险等，并提出有效的风险控制和防范手段） ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 退出机制
（描述投资者的退出方式，例如，利润分红、股权回购、股权转让、股票上市等） ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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第五篇：创业生涯评估方案