韩国影视旅游的成功经验及对我国的启示
韩国影视旅游的成功经验及对我国的启示
摘要：
随着可支配收入和闲暇时间的增加，人们的旅游需求开始趋向个性化，影视旅游作为一项新兴的专项旅游受到了人们的青睐，越来越多的国家和地区开始投入影视旅游的建设中。韩国在亚洲金融危机发生后，提出了“文化立国”战略，并将影视产业作为文化产业的“重中之重”。影视产业的快速发展不仅带动了韩国旅游业的发展，也间接带动了美食、美容、时装、购物等相关产业的发展。如今，韩国的影视旅游已经处于世界领先水平，并在全世界范围内掀起了一阵“韩流”。中国的影视旅游发展还处于初级阶段，本文通过分析总结韩国影视旅游发展的成功经验，为中国影视旅游的发展提供可借鉴措施。
本文分为六个部分。第一部分对影视旅游发展的宏观背景以及国内外研究者的观点做了简单介绍；第二部分对影视旅游的相关概念做了界定；第三部分介绍了韩国影视旅游发展的历程和现状；第四部分总结了韩国影视旅游发展的成功经验；第五部分针对中国影视旅游发展中存在的一些问题，借鉴韩国的成功经验，提出促进我国影视旅游发展的措施；第六部分是结论与展望。
关键词：
影视旅游；韩国
The successful experience of South Korean film and television tourism and Its Enlightenment to China
Abstract:
With the increase of disposable income and leisure time, people's tourism demand is becoming more and more popular. As a special tourism, film and television tourism has been favored by people, more and more countries and regions have begun to invest in the construction of film and television tourism. After the Asian financial crisis, South Korea proposed the strategy of "culture independent country", and the film industry as the "top priority"". The rapid development of film and television industry has not only led to the development of South Korea's tourism industry, but also indirectly led to the development of food, beauty, fashion, shopping and other related industries. Today, South Korean film and television tourism has been in the leading level in the world, and launched a “Hallyu” in the world. China's film and
television tourism development is still in the primary stage, this paper analyzes and summarizes the successful experience of the development of South Korean film and television tourism, to provide reference for the development of China's film and television tourism.
This paper is divided into six parts. The first part has made a brief introduction of the film and television tourism development background and the domestic and foreign researchers’ views; the second part is the film and television tourism related concepts. The third part introduces the history and current situation of the development of film tourism in South Korea. The fourth part summarizes the successful experience of South Korean film and television tourism development; The fifth part draws on the successful experience of South Korea, and proposed to promote the development of China's film and television tourism measures; the sixth part is the conclusion and prospect.
Keywords:
Film and television tourism; South Korea
一、引言
在这个注重体验消费的时代，随着可支配收入和闲暇时间的增多，人们越来越追求旅游的个性化，影视旅游作为一项新兴的专项旅游收到了人们的喜爱。
1955年美国第一座迪斯尼乐园的建成，被视为影视旅游的萌芽；而影视旅游的正式开端则始于1963年美国好莱坞环球影视城的建成。
国外学者Riley 和Van Doren(1992)探讨了旅游形成的原因，研究电影作为一种旅游促销手段的特性和优势，他们对美国和澳大利亚影片进行了分析，发现电影相比较广告而言，对旅游地展现的时间更长；影片的故事情节使观众产生共鸣，从而增加了他们出游拍摄地的欲望；电影拍摄外景地不同于广告的硬性推销，它是作为一种艺术形式呈现的，对观众产生的影响是潜移默化的，影视是拉动游客出游外景拍摄地的因素[1]。
近年来，由于韩剧的热播，韩国在全世界范围内掀起了一阵“韩流”，尤其对东南亚国家的公民造成了巨大的吸引力，越来越多的观众对韩国文化产生了浓厚的兴趣。曾亚玲(2013)对韩国影视旅游的吸引力要素进行了分析，认为韩国影视