家电企业组织复杂性的动态管理研究
家电企业组织复杂性的动态管理研究
摘要： 本文立足于动态视角对组织复杂性的管理展开研究，进而提出了包括动态要素、实施模型和成功要素的组织复杂性动态管理的逻辑框架。以格力电器为案例，基于逻辑框架，阶段性地描述格力电器组织复杂性动态管理的过程，分析动态要素、实施模型以评价其组织复杂性管理的有效性。
abstract： the study on the management of organizational complexity in this paper is carried out from the dynamic perspective， and the logic framework of dynamically managing organizational complexity which includes the dynamic factors， executive models and successful factors is put forward. taking gree electric appliances as the case and based on the logic framework， a deep analysis by period is made on the process of gree’s dynamic management of
organizational complexity， the dynamic factors and executive models. the effectiveness of gree’s managing organizational complexity is also evaluated.
关键词： 组织复杂性；动态管理；家电企业；格力电器
key words： organizational complexity；dynamic management；home appliance；gree electric appliances
中图分类号：f272 文献标识码：a 文章编号：1006-4311（2013）11-0121-03