商务英语讲义主要内容
Unit 1
Try to be: friendly, alert, calm, skillful, honest, confident, intelligent, nice, helpful, distinct, polite
Try not to be: sleepy, unclear , lazy, dishonest, clumsy, stupid, prejudiced, inefficient, unhelpful, rude, offhand
greeting and saying goodbye
Addressing people
Cloths
Table manners
Visiting someone’s home
Giving gifts and flowers
Title +surname+(given name)
Miss Mrs. Ms.
1.4 non-verbal signals and body language may influence the way people see
you.
a. The style of language, the choosing of words
b. Tone of voice
c. Expression
d. Noises you make
e. Body language and the way you stand or sit
f. Appearance (clothes)
g. The way you smile
Unit 2
(2)商业信函7个部分
1 信头：公司的名称、地址、电话号码、传真号、网址、信件编号
2 日期：
(BE)日月年 25(th) June, 2009;
(AE) 月日年 June 25(th), 2009
3 信内地址: 信纸的左上角、信头的下方。收信人的姓名和地址，若是写给公司某个部门的，直接写公司或部门名称。
4 称呼：Dear Mr….
Dear Ms… Dear Sir, Dear
Madam Dear Sir or Madam
5 信的正文: courtesy, conciseness, clarity, correctness, completeness
6 结束语: Y our sincerely
Y our faithfully, your truly
7 签名：打印， 签名，签名下方有写信人的头衔
Common abbreviations
& Co. =and company
@ =at(a price of)..
a/c = account
admin. = administration
approx. = approximately
ASAP or asap = as soon as possible
attn = for the attention of
b/f = brought forward
c.c. = cubic centimetre
c.c. / cc = carbon copy (photocopy)
c/f = carried forward
c/o = care of
CEO = chief executive officer
Corp. = Corporation
dept. = department
do = ditto (the same)
doz. Or dz. = dozen
ea. = each
enc./encl. = enclosure
etc. = and so on
ft = foot/ feet
incl.= including / inclusive
lb / lbs = pound(s)
i.e./ ie = that is
Inc. = incorporated
Ltd. = Limited
MD = managing director
Misc. = miscellaneous
N/A = not applicable
No.(US#) =number
oz. = ounce
p.a. = per annum/ per year
p.p. = per pro (on behalf of )
PA = personal assistant
PC = personal computer
plc/p.l.c. = public limited corporation
POB = Post Office Box PS/P.S. = postscript
Rd = road
recd = received
ref. = reference
Sq. = square
St. = street
yd / yds = yard(s)
R = Registered trademark
C = copyright
TM = trade mark
Unit 3
3.2 Getting people to do things
requesting: agreeing to or refusing requests
offering to help:accepting or rejecting offers
asking permission:giving or refusing permission
unit 4
• City college of Wuhan University of Science and Technology
• Special No.1 Huang Jia Da Wan
• East Lake Scenery District
• Wuhan
• Hubei 430083
• China
4.1 A
make notes & take notes
•Note-making: noting down ideas before writing a report or letter or before a phone call or meeting. 打底稿，写笔记
•Note-taking: taking notes after or during a conversation or meeting. 做记录
4.2 report
A good report
•is well researched and logically presented
•provides enough information to enable decisions to be made
•uses a style appropriate for the purpose
•is accurate, clear and concise
•supports all claims and conclusions with evidence
4.3 planning and editing a report
•When planning a report there are two main points to consider:
•1. the purpose
•2. the reader
A Procedure of making report
•Assemble the material
•Plan the report
•Draft the report
•Edit the report
Structure of the report
•Title page
•Table of contents
•Summary
•Terms of reference
•Procedure
(interviews, meetings,published
observation,visits,questionnaires,scientific measurement)
•Findings (main part)
•Conclusions
•Recommendations
•Appendices
•Bibliography/Reference
Unit 5
5.1 workplace sources,
•A business organization can be defined as 5.2 different kinds of company
•Sector 行业: a part of economy
•Industry 产业:organized activity producing goods or services, for example food, banking, construction, steel, tobacco and biotechnology.
•Primary —oil,agriculture, fishing, mining, construction
•Secondary —crafts and manufacturing
•Teriary —services, including education, banking, insurance, tourism, leisure, etc. •
•UK US
• Board of Directors
Chairman President
Managing Director Chief Executive Officer
Deputy Managing Director Vice President
General Manager Director
Department Manager Manager
Accountant Financial Controller
Unit 7
The concept of international trade
●International trade, also known as world trade, is the fair and deliberate exchange of goods and services across national boundaries.
It concerns trade operations of both import and export and includes the purchase and sale of both visible and invisible goods.
6.1 exchanging information
●V ersion 1-hostile, aggressive,impatient, informal
●V ersion 2-friendly, helpful, formal, polite
●Their tone of voice, the way they hesitate, the polite forms they use
6.4 Placing and filling orders
Orders —fax /letter
1. 感谢对方的报盘或样品，表示愿意定购
2. 对商品加以详细说明，主要包括数量、货号、价格
3. 说明包装方式、目的港及运装期
Acknowledging of the order
1. 对收到订单表示高兴
2. 重复订单的条件
3. 交货、寄送单据等
4. 希望再次合作
Unit 8
7.2 cash flow
•Cash: money in notes and coins
•Currency: coins and banknotes of a particular country
•Cash flow: refers to the movement of cash into or out of a business, a project, or a financial product. It is usually measured during a specified, finite period of time.