网络舆情监测与引导机制研究
网络舆情监测与引导机制研究
摘要:互联网广泛性、即时性、开放性、共享性和互动性的特点及丰富多彩、方便实用的应用形式决定其日益成为反映社情民意的重要阵地。网络舆情对政府的社会管理和信息管控发挥着实实在在的影响力,有效应对网络舆情已成为政府执政能力的重要体现。政府要提高对网络舆情全面掌控的能力,必须以构建长效联动机制为目标,建立完善顺畅的信息运作体系,细化工作职责,加强组织协调。建立并完善网络舆情信息多维采集机制、快速反应的政府网络问政机制、网络舆情信息研判、报送、反馈、处理机制,健全工作保障机制,加强网络道德自律与网络规范建设,善用新媒体,建设传媒互动的立体引导机制。只有保障这些机制有效运行、密切配合、相互协调,才能真正发挥政府在网络社会中的作用。
关键词: 网络舆情; 监测与引导; 机制
Abstract: the Internet universality, real-time, and openness, sharing and interactive features and rich and colorful, convenient and practical application form to determine its increasingly become the important positions reflect public opinion. Network for the government’s public opinion social management and information control do real influence, the effect to the network public opinion has become the important embodiment of the government’s ruling ability. The government should improve the ability of comprehensive control network public opinion, and has to establish a long-term linkage system as the goal, set up perfect smooth information operation system, refining work duties, strengthen the organization and coordination. To establish and perfect the network public opinion information collection mechanism, the rapid reaction multidimensional government network administration mechanism, ask public opinion information network to analyze, submit, feedback, and processing mechanism, improve the working safeguard mechanism, strengthen the network moral self-discipline and network standardization of construction, make the best use of the new media, media interactive three-dimensional construction leading mechanism. Only secure these mechanism effectively run, closely, and coordinated, can give full play to the role of the government in the network society.
Keywords: network public opinion; Monitoring and guidance; mechanism
一、背景
互联网广泛性、即时性、开放性、共享性和互动性的特点及丰富多彩、方便实用的应用形式决定其日益成为反映社情民意的重要阵地。据中国互联网络信息中心(CNNIC)发布的《第29次中国互联网络发展状况统计报告》数据显示,截至2011年12月底,中国网民规模达到5.13亿[1]。随着地方经济的快速发展,不可避免地会引发一些突发性社会事件,这些事件在网上刚一曝光,即迅速引爆全国舆论,把地区性、局部性和带有某种偶然性的问题变成全民“围观”的公共话