邮件实例和沟通技巧分享

看完了前面3篇故事，大家是不是觉得方木匠成长的真是坎坷啊。哈哈，接下来，方木匠为大家带来的都是实打实的干货，是平时经验的积累，一般人都不告诉的哦~

一封邮件，新客人接受价格上涨35%

资料背景：客人在联系了好几天之后，因为价格原因，想把单下给他的其他供应商，因为他的供应商价格比我的价格低35%，而且客人在问了他的海绵专家后，觉得我用的海绵是和他的供应商一样的，成本没有什么变化，于是我发出了以下邮件，客人在收到后马上愿意提高价格，并且告诉我了他的目标价格：

Hi, Z,

Good day. 你好。

Yes, The foam is one reason of the price, I really appreciate you send me your expert full knowledge for the sofa and chair foam...ok..you think there is no difference between us and your other supplier, you can request them give you price based on:

是的，海绵是沙发的价格核算之一，我非常感激你发给我你专家关于沙发海绵的专业知识。好的，如果你认为我们和你供应商的沙发之间的确没有差别，请你要求他们按照如下几点报价给你：

1.-Use the imported beech solid to make the chaiirs,NOT chinese PINE as their introduce in website.

用进口的榉木制作椅子，不是他们网站上标明中国产的松木。（我以前告诉他松木不适合做椅子，容易生虫，开裂和软质木头）。

2.-If any construction problems in 5 years, will be free replacement. NO need you give back them.

如果5年内有结构问题，不需要你发回椅子，他们免费为你重做。

3.-Use the strong spring and belt for the seat under the foam, and the soft rubble belt for the seat and back

用强有力的碳钢弹簧和橡筋带做在坐垫下面，用软一点的橡筋带做靠背和扶手。

4.-The A=A strong and protect carton board +strong polyfoam for the final shape wrap.. 用AA 顶级纸箱板和厚的包装材料包装。

5.-The same denisty CA117 foam based your mentioned and the right schedule. 用同样密度CA117的防火海绵，按照确定的货期。

If the price is still is same, I prefer you order from them. the opptunity is both sides, if we cooperate, you will benefit from;

如果他们的价格还是一样，我倾向于你下单给他们。我们的机会均等。如果你和我们合作，你将受益于：

6.-The good construction warranty-5 years

好的结构保障-5年。

7.-Your client satisfied on the right schedule and quality.

你客人满意的质量和货期。

8.-Your client continued orders.

你客人的续单。

9.-Your can get good reputation from your market and obtain more orders.

你在你当地市场的好名声，这些帮你得到更多的订单。

10.- Our professional service before and after sale.

我们专业的售前售后服务。

11.-The free chair samples after your first 3 orders.

免费的椅子样板，在你前3单之后。

12.-The long-term support for the CAD drawings, fabric, color, leather and other furniture materials samples

家具图纸，色板，布板。和其他材料样板的支持。

13.-The reasonable price.

合理的价格

Or, you maybe lost;

如果你不和我们合作，你可能会失去：

14.-Your good reputation from the market.and order become small and small.

你在你当地市场的名声，你的订单变得越来越小。

15.-You are tired and involved in quality trouble because the poor quality.

你很疲劳且卷入麻烦的事情，因为质量很差。 16.-One long term strong business support to help you obtain more orders in future. 你将失去一个长久的强有力的供应商支持平台，但他能帮你取得很多订单。

Anywhere, one cent money equal to one cent quality, one famous person oversea say:"If I pay reasonable price, only one little money more the lowest; if I buy the lowest, it is same meaning that I buy nothing and lost all"，

在任何地方一分钱一分货，一个海外名人说过“我付合理的价格，买回来的东西合意，仅仅只需多付比最低价格多一点点的钱；如果我买的是最低价，就意味着什么也没有买，且血本无归”

Any questions from you are welcome and will be replied in 24 hours.

欢迎任何询盘，24小时内必回复。

best regards!

R

Hello R.,

Three Last questions,

Is the CA117 density 2.1 or better ? This is an easy one for customers to understand, so I will need a little better foam if possible.

Secondly,

Since I have to buy full rolls of fabric from our China/Canada program I have set up, can excess fabric be stored our your warehouse.

Lastly pricing.

Please confirm I have come up from the request base price the percentage you asked. Model Price

Anna 122

Brittany 113

Jenna 113

Leah 116

Lily 141

Ottoman 1 39

Ottoman 2 54

Ottoman 3 86

Ottoman 4 161

Ottoman 5 121

Sarah 11 108

Sarah 12 118

Vienna 113

1010No 158

1011No 120

1012No 168

All COM Fabric pricing with upgraded foam, better than 2.1

Z.

待产品如待儿，待客户如待亲

每个业务员都想接订单，但是只有那种对产品专业且对客户如亲人的人才能接到，以下业务中经典的回复，只要生过孩子的都知道这回事，呵呵。

1.-样品比正常的产品还贵，你怎么让客人接受？

我的回答，因为样品的制作本来就比大货的多，做1件东西的成本和做100件的成本是不同的。

如果用孩子来比喻，就是说，生个双胞胎的成本是2个孩子2年生的一半以下，这就是我们订单需要数量的原因

We only pay half time and money cost for the twin babies than give birth to them one by one. It is why we need your pay more money on the sample and keep the same price if you meet our MOQ.

2.-货期比客人给的货期长，你怎么让客人接受或者让客人多付加班费？

我的回答，因为回来的是买原材料和配件，出去的是光鲜的成品。

如果用孩子来比喻，就是说，正常生孩子的时间是8个月，如果这个孩子在5或者6个月生出来，叫什么？早产儿，不健康的，且你需要多付很多钱才能让他活下来。 我对待我们的产品像我的孩子。

It is regular 8 months for mother give birth to baby, if the baby come out in 5 r 6 months, it will be quality problems, we need pay more money to let baby survive...I treat all my products as my babies. If you need the products finished earlier, the only way is pay more money for the workers.

3.-货期延误了几天，很多人急的像热窝上的蚂蚁，怎么办？

我的回答，正常的预产期是一个确定的日子，但是当妈妈生孩子的时候为了孩子的健康，也会提前或者延后1个星期，我们希望孩子能健康，所以也希望你能接受啊。。

For the baby good health, the mother give birth to him one week earlier or later all are possible, I hope you can accept 7 days delay, for your healthy furniture babies

下期预告：方木匠的分享，怎样利用展会开单，敬请期待。