电子商务概论英文版第二版术语

1. The process of buying, selling, transferring, or exchanging

products, services, or information via computer networks. 2. A broader definition of EC that includes not just the buying

and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic.

3. Old-economy organizations (corporations) that perform

their primary business off-line, selling physical products by Electronic commerce (EC)

e-business

brick-and-mortar

(old-economy)organizations means of physical agents.

4. Organizations that conduct their business activities solely

online.

5. Organizations that conduct some e-commerce activities,

usually as an additional marketing channel.

6. An internal corporate or government network that uses

Internet tools, such as Web browsers, and Internet protocols.

7. A network that uses the Internet to link multiple.

8. An online marketplace where buyers and sellers meet to

exchange goods, services, money, or information.

9. Communications systems that allow routine transaction

processing and information flow between two or more organizations.

10. Communication systems that enable e-commerce activities

to go on within individual organizations.

11. E-commerce model in which all of the participants are

businesses or other organizations.

12. E-commerce model in which businesses sell to individual

shoppers.

13. Online retailing, usually B2C.

14. E-commerce model in which a business provides some

product or service to a client business that maintains its own customers.

15. E-commerce model in which individuals use the Internet to

sell products or services to organizations or individuals who seek sellers to bid on products or services they need. 16. E-commerce transactions and activities conducted in a

wireless environment.

17. M-commerce transactions targeted to individuals in

specific locations, at specific times.

18. E-commerce model in which an organization delivers

services, information, or products to its individual employees.

virtual(pure-play) organizations click-and-mortar

(click-and-brick)Organizations

intranet

extranet electronic

market(e-marketplace) interorganizational

information systems(IOSs)

intraorganizational information systems

business-to-business(B2B)

business-to-consumer(B2C)

e-tailing

business-to-business-to-con sumer(B2B2C)

consumer-to-business-(C2B)

mobile

commerce(m-commerce) location-based

commerce(l-commerce) business-to-employees(B2E)

19. E-commerce model in which individuals or groups

communicate or collaborate online.

20. E-commerce model in which consumers sell directly to

other consumers.

21. Technology that enables networked peer computers to

share data and processing with each other directly ; can be used in C2C , B2B , and B2C e-commerce.

22. The online delivery of information for purposes of training

Collaborative commerce(c- commerce)

Consumer- to- consumer (C2C)

Peer-to-peer(P2P)

e-learning or education.

23. E-commerce model in which a government entity buys or

provides goods , services , or information from or to businesses or individual citizens.

24. A public electronic market with many buyers and sellers. 25. E-commerce model in which electronic exchanges formally

connect to one another for the purpose of exchanging information.

26. An economy that is based on digital technologies ,

including digital communication networks , computers , software , and other related information technologies ;also called the internet economy , or the web economy.

27. A method of doing business by which a company can

generate revenue to sustain itself.

28. Description of how the company or an EC project will earn

revenue.

29. The benefits a company can derive from using EC.

30. Model in which a buyer requests would-be sellers to

submit bids ; the lowest cost or highest value bidder wins. 31. Model in which a buyer sets the price he or she is willing to

pay and invites sellers to supply the good or service at that price .

32. An arrangement whereby a marketing partner (a business ,

an organization , or even an individual)refers consumers to the selling company’s web site .

33. Word-of-mouth marketing in which customers promote a

product or service to friends or others . 34. Small-to-medium enterprises.

35. Quantity (aggregated) purchasing that enables groups of

purchasing organizations.

36. Another name for online group purchasing organizations 37. Creation of a product or service according to the buyer ’s

specifications.

38. A user-defined world in which people can interact, play,

and do business. The most publicized virtual world is Second Life.

e-government

exchange

exchange-to-exchange(E2E)

digital economy

business model

revenue model

value proposition

tendering(bidding) system

name-your-own-price model

affiliate marketing

viral marketing

SMEs

Group purchasing

e-co-ops

customization

virtual world

chapter2

1. An online market, usually B2B, in which buyers and sellers

exchange goods or services; the three types of e-marketplaces are private, public, and consortia.

2. Goods that can be transformed to digital format and

delivered over the internet.

3. The portion of an e-sell er’s business processes through

which customers interact, including the seller ’s portal, electronic catalogs, a shopping cart, a search engine, and a payment gateway.

4. The activities that support online order fulfillment,

inventory management, purchasing from suppliers, payment processing, packaging, and delivery.

5. A third party that operates between sellers and buyers. 6. A single company ’s Web site where products or services

are sold.

7. An online shopping center where many online stores are

located.

8. Online markets owned by a single company; may be either

sell-side and/ or buy-side e-marketplaces.

9. A private e-marketplace in which one company makes

purchases from invited suppliers.

10. A private e-marketplace in which one company makes

purchases from invited suppliers.

11. B2B marketplaces, usually owned and/or managed by an

independent third party, that include many sellers and many buyers; also known as exchanges.

12. A single point of access through a Web browser to

business information inside and/or outside an organization.

13. A portal accessible via a mobile device.

14. A portal accessed by telephone or cell phone.

15. Electronic intermediaries that provide and/or control

information flow in cyberspace, often aggregating information and selling it to others.

16. An e-commerce intermediary that connects manufacturers

with business buyers(customers) by aggregating the catalogs of many manufacturers in one place – the intermediary ’s Web site.

17. Elimination of intermediaries between sellers and buyers. 18. Establishment of new intermediary roles for traditional

intermediaries that have been disintermediated.

19. The presentation of product information in an electronic

form; the backbone of most e-selling sites.

e-marketplace

digital products

front end

back end

intermediary storefront

e-mail(online mall)

private e-marketplaces

sell-side e-marketplace

buy-side e-marketplace

public e-marketplaces

information portal

mobile portal voice portal infomediaries

e-distributor

disintermediation reintermediation

electronic catalogs

20. A computer program that can access databases of internet

resources, search for specific information or keywords, and report the results.

21. An order-processing technology that allows customers to

accumulate items they wish to buy while they continue to shop.

22. A competitive process in which a seller solicits consecutive

bids from buyers(forward auctions) or a buyer solicits bids from sellers(backward auctions). Prices are determined Search engine

Electronic shopping cart

auction dynamically by the bids. 23. Auctions conducted online.

24. Prices that change based on supply and demand

relationships at any given time.

25. An auction in which a seller entertains bid from buyers.

Bidders increase price sequentially.

26. Auction in which the buyer places an item for bid(tender)

on a request for quote(RFQ) system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; primarily a B2B or G2B mechanism.

27. Auction model in which a would-be buyer specifies the

price he or she is willing to pay to any willing and able seller. It is a C2B model that was pioneered by Priceline.com.

28. Auctions in which multiple buyers and their bidding prices

are matched with multiple sellers and their asking prices, considering the quantities on both sides.

29. Auction that takes place between sellers and buyers in one

industry or for one commodity.

30. Another name for vertical auction portal. 31. The exchange of goods or services

32. Bartering conducted online, usually in a bartering

exchange.

33. A marketplace in which an intermediary arranges barter

transactions.

34. Technology for personal publishing on the internet.

35. A personal Web site that is open to the public to read and

to interact with; often dedicated to specific topics or issues.

36. A blog that allows everyone to participate as peer; anyone

can add, delete, or change content.

37. An XML format for syndicating and sharing Web content. 38. A media file that is distributed over the internet using

syndication feeds for playback on mobile devices and personal computers.

electronic auction dynamic pricing

forward auction

reverse auction

“name-your-own-price ” model

Double auction

Vertical auction

Auction vortal bartering e-bartering

bartering exchange

weblogging blog

wikilog RSS podcast

39. A web site that combines content data from more than

one source to create a new user experience. Chapter 3

1. Retailing conducted online, over the internet. 2. Retailers who sell over the internet.

3. Broadly, marketing that takes place without intermediaries

between manufacturers and buyers; in the context of this book, marketing done online between any seller and mashup

e-tailing e-tailers

directly marketing buyer.

4. Firms that sell directly to consumers over the internet

without maintaining a physical sales channel.

5. Brick-and-mortar retailers that offer a transactional Web

site from which to conduct business.

6. Retailers who do business in the non-internet, physical

world in traditional brick-and-mortar stores.

7. A business model where a company sells in multiple

marketing channels simultaneously.

8. Various banking activities conducted from home or the

road using an internet connection; also known as cyber banking, virtual banking.

9. A grocer that takes orders online and provides deliveries

on a daily or other regular schedule or within a very short period of time.

10. Express delivery made fairly quickly after an online order is

received.

11. Gateways to e-storefronts and e-mails; may be

comprehensive or niche oriented.

12. Tools that scout the web on behalf of consumers who

specify search criteria.

13. The removal of organizations or business process layers

responsible for certain intermediary steps in a given supply chain.

14. The process whereby intermediaries take on new

intermediary roles.

15. The use of software agents to facilitate intermediation. 16. Situation in which an online marketing channel upsets the

traditional channels due to real or perceived damage from competition.

virtual e-tailers

click-and-mortar retailers

brick-and-mortar retailers

multichannel business model e-banking

e-grocer

on-demand delivery service

shopping portals

shopping robots

disintermediation

reintermediation

cybermediation channel conflict