联合利华网申题目

联合利华

1. Please share with us if you have a plan for your life journey, and what impact you want to have on others?(150-200 words)

a. 做自己喜欢的事情：喜欢的品牌。追求理想

b. 热爱大自然。自己以身作则。

c. 孝敬父母。成为一个好榜样

a. I’d like to be after what I like, ranging from little stuffs such as a toy, to a bigger objective like a job. That’s why I quitted my job and went abroad for studies and

experience different culture. I won’t impose my notions on everyone but demonstrate my decisions instead.

b. Love of nature cultivates my sense of responsibility for environmental protection. I insist on saving water and paper and persuade my friends and family to do so.

c. Filial piety is given the priority over my life journey. Apart from the traditional

Chinese culture, I’d appreciate for their effort to make me be a man. I’ve learned a lot from them. Therefore, I’d like to make friends with them and take care of them. It’s the love for human being. I will set a good example for the next generation. If they couldn’t feel the love from their parent, how can they contribute to the society?

Therefore, you can see my narcissism, love of nature and human being and understand why I do so. I will commit myself to transmitting love through my life journey.

2. Why do you apply for Unilever Management Trainee Program and why do you think you are suitable for the function applied? (150-200 words)

喜欢快消类，和切身生活有关；可持续发展企业社会责任感很认同；

英国这一年让我了解中西方的差异（防晒：中国喜欢美白；欧美喜欢健康肤色）善于观察，学习，创新，在移动类营销以及社会化媒体营销方面比较有心得

I’ve got two reasons for why I choose Unilever: the first is I do love FMCG industry because the range of products is related with our daily life; and second one is I totally identify with the long-standing commitment to sustainability and responsible business practice in Unilever.

After one year’s study in the U.K., I truly see the cultural difference between the Western world and China. For example, the girls in the U.K. are enjoying sunbathe so as to have

healthy skin whilst most of Chinese girls prefer to use whitening products. I accumulate a lot of consumer insights through my observation, which may bridge the gap between MNCs and Chinese consumers.

I’m interested in mobile marketing and social media marketing, which has been paid more attention for the marketers. I think the mobile platform will be next battleground and I believe I’m ready to fight.

卡夫

Q1. Why do you want to join Kraft?

I do love working in FMCG industry because the range of products is related with our daily life. My mother always bought Pacific Soda biscuits when I was a child and there’s no doubt that I love it. Yes, it’s a kid’s good memory and there’re more and more brands joining the Kraft food family. I’m hungry to join this company, which aims to provide consumers with the quality brands the children have grown up with.

Q2. Why should Kraft choose you among all the applicants?

I’m a quick learner and think broader. In terms of one year’s study in the U.K., I not only learn from the class, but transform the principles on the textbook into practical applications as well. I’m the person who always spent half of a day on supermarket shopping, by discovering new flavour of groceries, comparing similar taste of biscuits and comparing prices with different stores. I’d like to explore the issues behind the numbers (marketing research) and demonstrate my solution. I’ll be curious about everything I like. I think I will be equal to your offer and contribute to reach the shared objective.

玛氏

1. What was the biggest achievement you have accomplished in university? Please describe how you did to get it done.？

I’ve done a successful social media marketing campaign for a family hotel (Bed&Breakfasts inn). Due to a trip to Edinburgh, I stayed in a warm and friendly inn and then make friends with two owners of the inn. I’d like to help to promote their inn to Chinese students who study in the U.K. via social network application (e.g. Weibo). I analyse the pros and cons of the inn operation and implement competitive analysis. Based on these, I provide solutions as follows:

a. Segmentation: family/personal traveling; vacation; economical hotel

b. Target: Chinese students/backpackers

c. Positioning: friendly, warm, passion

Then I write an advertisement alongside the awards they received and elegant pictures with details. I forward my tweets/weibo to the opinion leader (@日不落帝国下的红领巾) since she has strong influence over the Chinese students. Also, I will provide exclusive vouchers to Chinese student on Weibo.com when I make agreement with the owners. The campaign brings 30% more online bookings.

2. What was the biggest setback （挫折）in your college life? How did it impact you? And how did you face this setback?

When I had my pre-sessional course last summer, I was doing a teamwork that needs team members delivering surveys on the street. I cannot sort of understand the Welsh accent since I just arrived in Cardiff for one month. I’m scared of talking to the interviewees. In fact, I was right. A lot of interviewees rejected to take the survey at first since they couldn’t understand the survey objective, which I didn’t describe clearly to the interviewee.

Therefore, I reprinted the questionnaires and wrote a clear statement for education purpose and school seal issued on the paper. And I practised with my team member in advance to reduce my tension. Finally we collected all of the copies of surveys and succeed to finish this task.

3. Please describe one of the most difficult and demanding tasks you have had in university. What did you do to overcome it?

I had a presentation in the project which lasts for 30 minutes. Even though it’s teamwork that we share the 30 minute’s presentation, I was feeling so self-conscious in front of three judges.

I’ve practised several times but the result was not good since I was so nervous that can’t present fluently.

But I didn’t give up. I decided to prepare notes with me and keep practice until I can present without notes and speak in a smooth speed. And it works. We are happy to get 90 marks out of 100 on the presentation.

4. Please describe the most successful case that you have inspired or motivated others to take actions and reach goal. How satisfied/dissatisfied were you with that， and why? We can’t make agreement in terms of the survey design on the project. Two of the team members persisted with their own opinion and wouldn’t like to compromise.

Therefore I advise to have dinner in one of the two troublemakers and everyone needs to bring a dish in her flat. I didn’t mention the argument during the dinner. On the contrary, the troublemakers realized the previous debate was unnecessary and finally a settlement was reached. I’m happy I can sort it out even if I wasn’t involved in the argument. Sometimes they just need a platform to know each other.

欧莱雅

1. When choosing your first job/employer, what will you consider and why?

a. Business scale:

I believe a Fortune 500 company will provide a broad platform for personnel career planning and development and the employees in these kinds of companies can learn and improve their capabilities throughout the work process.

b. Position and training:

I’ll consider what I am good at and think about if I’m equal to the job position. Series of advanced training system will help to position that who you are and what you can do, which will set clear career planning for the employees. If I am given a suitable position and make the most of the advantage, it will be a win-win situation.

c. Best respected company:

Best company will show respect for talent which stimulates the potential for personnel development and in return, the company will benefit from their talents investment.

2. Share with us your understanding of the function you are applying and why you should be a good candidate for this function.

As I work in the marketing department, I will interface with all our various operations – from research to production, from sales to logistics management. We will learn to understand the consumer behaviour which is based on our business research. Furthermore, I will oversee the marketing strategy and implement operational marketing plan. At last, monitoring and

feedback is very important for the marketers to learn where we might go wrong and improve our work in the future.

I’m acutely observant and have broad perspective. Good communication skills enable me to integrate with colleagues and clients more quickly. In terms of one year’s study in the U.K., I do not only learn from the class, but transform the principles on the textbook into practical applications as well. I accumulate a lot of consumer insights through my observation, which may bridge the gap between MNCs and Chinese consumers.

3. In your opinion, how will the beauty business develop in China in the next 5 years? I think expanding the sales network through second/third class city in China is a priority goal in the next 5 years for the beauty business since there is a huge market with big potential. A lot of love-beauty women are lack of beauty knowledge and don’t know how to take care of their skin or hair. The beauty retailer can teach and guide them how to be more confident and attractive in front of the public.

Since the cosmetics product market has been further subdivided into three classes: consumer products, professional products and luxury products, the beauty company should adopt more flexible brand strategies based on different consumer knowledge.

Innovation always indicates a company’s foresight in the market. Not only do they have new insight regarding the products, the marketer should also understand the digital platform as well. Advertising investment on relevant website, cooperation with e-retailers and interaction with the consumers on social network services will widen the business sales network and deepen the consumer’s understanding towards the beauty products.

欧莱雅Reveal最后开放题：

If you had the opportunity to launch a new brand to complement L’Oréal’s existing brand portfolio, what would you launch and why?

A: I would like to launch a new brand named

18-28 year's old female in the U.K., who prefer to night out.

Objective:

Sometimes girls rush for a particular party and want to be the girl who stands out. Style salon is sort of expensive to them and costs lots of time but there're little professional beauty products particularly for party girls.

Position:

the effect of Bling-Bling series products applied on these girls' appearance will not last over night. For example, if the office lady did a dramatic colourful hair-dyeing last night for the party, she would recover her normal hair this morning and go to office without concern. I really think dramatic styling products over short-term time have the niche market.

A: Creativity drives business forward. In turn, business will measure the creativity output.

A company will not last longer when the creativity are lacking. How to put the creativity on the right track will make a successful business.