英文商业计划书

BUSINESS PLAN

MOFAXI

The Foreign Trade Company Limited

Yang'en University majia, quanzhou,fujian,China.

0595-2211221

TABLE OF CONTENTS

Executive Summary .......................................................................................................................................... 1 Company Summary .......................................................................................................................................... 2 Mission Statement . .............................................................................................................. 错误！未定义书签。 Product Description . .......................................................................................................................................... 3 Market Analysis . .................................................................................................................. 错误！未定义书签。 How will you market your product ....................................................................................... 错误！未定义书签。 Financial Plan . ..................................................................................................................... 错误！未定义书签。 Start-up Costs, Sales Forecast, Cash Flow ........................................................................ 错误！未定义书签。 Appendix .............................................................................................................................错误！未定义书签。 Tariff data ............................................................................................................................错误！未定义书签。 Shipping data ......................................................................................................................错误！未定义书签。 Tax data ..............................................................................................................................错误！未定义书签。 Costs and minimum order information ............................................................................... 错误！未定义书签。 Marketing plan . .................................................................................................................... 错误！未定义书签。 Effects of Loan or Investment ......................................................................................................................... 21 Attachments .................................................................................................................................................... 22 Summary ......................................................................................................................................................... 22

Executive Summary

MOFAXI was formed as a corporation in September 2016 in quanzhou by Tomas in response to the following market conditions:

Start-up opportunities exist in Chinese fan.

The need for use of efficient distribution and financial methods in these overlooked markets. Russia ’s company prospective customers have expressed serious interest in doing business within three months.

I spend much time studying ways to improve overall performance and increase profits. This plan is a result of that study.

The basic components of this plan are:

Chinese fan

1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs,

5. Thereby achieving higher profits.

Service

1. Sign contracts 2. Increased advertising 3. Increase office staff

To this end, we need investment from private individuals and companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a partnership.

Financial Goals

Sales Net Income Earnings per share

Year 1

$10,000 $3,000

.01

Year 2 $80,000 $5,000

.12

Year 3 $180,000 $11,000

.14

Management

Tomas

Goal :Led market in market share - 5%. Formulated advertising budgets & campaigns. Pioneered new distribution channels. Established national sales force.

Established national repair & service centers.

Brought new and innovative products to the market. Designed point-of-purchase materials.

President Bonnie

Chief Financial Officer Jane

Vice President Tomas Joseph Responsibilities

Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.

Jane, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations.

Tomas, Executive Vice President - Responsible primarily for sales and sales support.

Joseph Vice President of Marketing. Responsible for marketing, human resources and training. Each person $25,000.

[This Page is for an Organization Chart, if applicable.]

Mission Statement

Over the years, we have expanded our product lines and services to become a fully comprehensive material handling equipment manufacturer, able to meet all the needs of our customers.

Airlifts mission is to provide our partners with the most exceptional material handling equipment, products, and customer service in the industry.

We are dedicated to establishing a true partnership with our clients, while

offering exemplary services and quality products at a truly competitive price. We are committed to assisting our partners in finding the safest, most productive, and cost-efficient solution for their material handling needs.

MOFAXI was recently conceived and is still in the beginning stages. To this point the following has been accomplished:

[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]

We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.

A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.

A prospective [customer/client] list has been drawn up.

Strategy meetings are being held every Monday, Wednesday and Friday evenings. This business plan has been drawn up.

Product Description

MOFAXI intends to offer Chinese fan. This Chinese fan offers our customers the best possible solution as it:

Provides a service which is not presently available in this area. Offers the lowest price on the market Is the most technically advanced Offers more useful features Saves them time and money

Offers our users better value per dollar spent Provides an alternative way to achieve a similar task.

Is strengthened by a team with combined experience of XX years. Saves them time and money

Provides an alternative, cost effective way for them to realize a similar goal.

Chinese fan is a leading the wind and It is a ssential thing in summer.Chinese fan is mainly made by bamboo, wood, paper, feather and so on.The earliest known fan do textual research about "Sha" in China, has three thousand years of history. At first it is the origin of cool air, but a tool of etiquette(礼仪）. Fan from a symbol of status（地位） and right（权利） into the shade, entertainment and appreciation of daily necessities and handicrafts、

Market Analysis

Long Term

MOFAXI believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with MOFAXI we have set the following long term goals: Present market is estimated at $5000000. Our goal for market share is 10%.

We want to be considered by our peers to be the market leader in sales as evidenced by: Trade industry awards

High end of scale in financial ratios Major market share

Technical excellence (awards, honors, etc.) Community involvement (Rotary, United Way, etc.)

Short Term

In order to promote the development of company better,we have set the following long term goals: Present market is estimated at $50000,Achieve corporate earnings.

[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.

1. Budget for complete computer training for appropriate applications.

2. Set up, Maintain] employee benefit program for continuing college education. 3. Budget for necessary seminars and/or continuing job-specific education. 4. Maintain state-of-the-art accounting system for careful tracking. 5. Monthly reports on financial status vis-a-vis the industry. 6. Aggressive recruitment of the best technical staff in the industry.

7. Support company involvement in various local and national charity events.

How will you market your product

There are three main channels The first: direct selling(直销)

The second: online sales（在线销售） The third; distribution（分销）

Around our company has its own factories, sales consultant, and has set up a dealer base. We will hang a detailed parameters of our products on alibaba, real-time quotes, prices, high quality wholesale/supply information

Our company's target market is Russia, the Prussians in the summer of love to buy Chinese folding fan, a few cost in Russia can sell dozens. Even craft fan.

Russia's border with China, and since ancient times have close contacts between the two countries, nowadays, exchanges between our two countries are increasingly close, the non-governmental

exchanges also hot rise. Russian foreign students and tourists favorite gift is the fan, the Chinese fan is not only the tool of antiparticle, but also the carrier of culture.

By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.

The primary objectives of our organization are to:Earn this on the basis of obtained great benefits Based on a big market share for our fan product , we estimate our return on investment to be 50%. Other objectives we have set for ourselves include. We expect to replace competitive/existing

products or services , We plan to add more (retailers, distributors, service centers) per month/year and we will have a total of (retailers, distributors) by 20.

Financial Plan

Present market is estimated at $5000000. Our goal for market share is 10%.Get consumers generally recognized.and sales chinese fan to conutries all over the world.

Start-up Costs, Sales Forecast, Cash Flow

we have each been given 25,000 in Yang-En Funny Money to start we business, the total is10,0000. the Sales volume is $5000,and we We are lending from the bank 50000 our Cash Flow

Tariff data

The Tariff date is 10%

Shipping data

Chinese fan shipping to Russia is 15 days.

Tax data

$100 per $10000

Costs and minimum order information

The cost is $15 and minimum order is500 piece.

Marketing plan

Present market is estimated at $5000000. Our goal for market share is 10%.

Effects of Loan or Investment

Attachments

Cost Control

SAMPLE:

Our books will initially be maintained manually. [My Company] seeks at a future point to use a computerized accounting package to monitor our financial performance. This information will be compiled at the end of each month for preparation of financial statements. Each month these

statements will be reviewed against our proformas and appropriate action taken to adjust costs or our budget. If we find that we are continually over budget, our first step will be to reevaluate our markup on products and then to recheck our costs to make certain that we are obtaining the best possible prices.

Ratio Analysis

Financial ratios are included for your convenience.

Financial Standards

We have also included financial standards as compiled by Dun & Bradstreet and Robert Morris Associates.

Breakeven Point

Taken from BPMBREAK.WK1 spreadsheet.

SAMPLE:

The following chart shows our breakeven point: Profit Revenue Fixed Costs Variable Costs

$0 $20,000.00 $3,900.00 $16,100.00

It is intended that MOFAXI will be profitable in the XXX Quarter, 199X.

Summary

1 master the definition of "culture plus service" of the company

2 of the company's human resources and the user resources as the key

3 to establish effective organization system company

Do the 4 departments and staff salary performance and welfare budget

5 form a star business model

Started our "cultural plus service oriented" bright spot, which is the essence of our development; strive to make the characteristics of the Internet, playing a reputation; at the same time as far as possible to open up new business. Three, the company's human resources and the user resources as the key The company plans to rely on resources for a long time. Set all the potential resources into eight parties to benefit the cause of. importance

Material resources, pay attention to customer resources, but also pay attention to human resources. And economic resources, political resources.

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