如何更好的看好一个公司的前景英文版
in Jinsha River venture capital managing director Ding Jian view, investment and technology is continuously searching for new things and his character of things, the sense of achievement prefer seems destined to him in the field of investment. Investment is a highly professional work, but that Ding Jian founded AsiaInfo and listing Corporation CEO's experience, ability makes he must have possessed the investors.
is the key to judge the defect of
investments
: it is understood, Jinsha River venture capital investment field is mainly the Internet, radio and new media, the field of choice is it right? With you before in AsiaInfo experience?
Ding Jian. Jinsha River is a fund early investment is number not much attention, and early investment not only to investment, financial knowledge is more familiar, but also very understanding of the investment industry, related to the technology in the industry is also need to have a thorough understanding. That is why we will come very naturally to choose these three areas of investment.
: in the choice of investment objects, Jinsha River or whether you have specific criteria?
Ding Jian: in the choice of investment objects, the core enterprise factor we have to look at, such as teamwork, business model, industry prospects, but different industries and enterprises, their advantages and disadvantages are not the same, then we will go to judge its shortcomings: first, is not is can make up? Second, its impact on the company, will not be a fatal problem? Third, disadvantages and advantages brought by it whether can offset each other? We call "a pretty cover 100 ugly". If an enterprise has the very advantage in one respect, many other aspects, there exist some problems, but these problems are not fatal to it, we should give the company some time, let it slowly adjust. Enterprises can not reach the acme of perfection, and early, our portfolio is more such, may not be perfect, even tend to have more than 95% significant defects.
this kind of defect judgment, need strong professional ability. Once, we cast an advertising company, at that time some people doubt the decision, think the company team members are doing technical background, no one has done advertising, but we could judge is its technical advantages, so it doesn't need to be a strong advertising sales force in this field, by virtue of its advantages can occupy the dominant position. Of course, good luck is later they also got a very strong team of advertisers, the two add up to ensure rapid exceeding one's expectations to the company development. The judgment request is very high, if not the deep understanding of the operation mechanism of the industry and the company, make this kind of judgment will be very difficult.
asked: some time ago, we and the Asia Group of Mr. Chen Qiwei also had a communication. Introduce according to him, the ADB to do the investment, and the focus of their investment is not only investment funds to help, but more important is to improve the governance structure of the invested enterprise, reducing their risk. From this perspective, the Asia Group >
在金沙江创投董事总经理丁健看来，投资与技术是与他不断追寻新鲜事物的性格相符的事情，成就感的偏好则似乎注定了他在投资领域的发力。投资是一项高度专业化的工作，但丁健认为创办亚信以及担任上市公司CEO 的经历，让他具备了投资人所必须具备的能力。
关键是判断投资对象的缺陷
问：据了解，金沙江创投的投资领域主要是互联网、无线和新媒体，对这几个领域的选择是不是与您之前在亚信的经历有关？
丁健：对。金沙江是为数不多的专注做早期投资的一个基金，而做早期投资不仅要对投资、金融的知识更熟悉，而且要对所投资的行业非常了解，对该行业所涉及的技术也需要有很深入的了解。这就说明了为什么我们会自然而然选择这三个领域进行投资。
问：在选择投资对象时，金沙江或者说您是否有具体的标准？
丁健：在选择投资对象时，企业最核心因素我们都要看，比如团队、商业模式、行业前景等，但不同的行业和不同的企业其优点和缺点并不一样，这时候我们就要去判断它的缺陷：第一，是不是可以弥补？第二，它对公司的影响，会不会是致命的问题？第三，它所带来的坏处与优势是否能互相抵消？咱们叫" 一俊遮百丑" 。如果一家企业在某一方面非常有优势，其他许多方面则存在一些问题，但这些问题不至于对其产生致命影响，对此我们就应该给予这家企业一定的时间，让它慢慢调整。企业不可能尽善尽美，而我们所投资的早期公司更是这样，不可能完美，甚至往往有95%以上存在重大缺陷。
这种对缺陷的判断，需要很强的专业能力。曾经，我们投了一家广告公司，当时有人怀疑这个决定，认为这家公司的团队成员都是做技术出身，没有一个做过广告，但我们当时的判断是，它的技术优势使得它在这个领域并不需要多强的广告销售力，凭借技术优势它就可以占据优势位置。当然，运气好的是后来他们也招了一个非常强的广告团队，两者加起来保证了这家公司出乎意料地快速发展。这对判断力的要求很高，如果对这个行业与这家公司的运作机制没有深入的了解，做出这种判断会非常困难。
问：前段时间，我们与亚商集团的陈琦伟先生也有过一次交流。据他介绍，亚商也在做投资，而他们投资的重点不仅仅是给予投资对象资金的帮助，更重要的是培养所投资企业的治理架构，减少它们的风险。从这个层面来看，亚商集团还起到了风险管控的作用。那对所投资的企业而言，金沙江所提供的帮助主要表现在哪些方面？