水果超市创业计划书模板[1]
创业计划书
企业名称
创业者姓名
日期
通讯地址
邮政编码
电话
传真
电子邮件
辽宁科技大学
目录
一、企业概况 ····························································································································· 3
二、创业计划作者的个人情况 ·································································································· 3
三、市场评估 ····························································································································· 4
四、市场营销计划 ····················································································································· 6
五、企业组织结构 ····················································································································· 7
六、固定资产 ···························································································· 错误！未定义书签。
七、流动资金（月） ················································································· 错误！未定义书签。
八、销售收入预测（12个月） ································································ 错误！未定义书签。
九、销售和成本计划 ················································································· 错误！未定义书签。
十、现金流量计划 ···················································································· 错误！未定义书签。
一、企业概况 主要经营范围：
代售或担保出售：Q币 游戏点卡 游戏币 游戏装备 游戏账号 话费充值 游戏代练
企业类型： 服
务
以往的相关经验（包括时间）：
经常通过网站进行过游戏里的物品交易以及话费充值等
教育背景，所学习的相关课程（包括时间）：
现代企业管理
三、市场评估
目标客户描述：
网络游戏的大部分玩家等有网银的或银行卡的绝大多数人
市场容量或本企业预计市场占有率：
市场容量的变化趋势：
逐渐上升
竞争对手的主要优势：
1、信誉度高
2、多年经营经验
3、知名度高
4、
5、
竞争对手的劣势：
1、范围广，但针对性不强
2、虚拟物品交易繁琐
3、忽视游戏虚拟物品这方面的市场
4、注册就需要费用
5、
本企业相对竞争对手的主要优势：
1、针对性强，主要从事游戏虚拟物品交易
2、注册完全免费
3、交易方便快捷，过程简单易懂
4、完全一对一服务，保证服务质量，让顾客放心，满意
5、游戏虚拟市场呈逐年上升趋势
本企业相对竞争对手的主要劣势：
1、新企业，知名度低
2、没有足够的信誉度
3、队伍年龄偏低，缺少经营经验
4、
5、
四、市场营销计划
1、产品
2、价格
3
、地点
（1）选址细节：
（2）选择该地址的主要原因：
便宜
（3）、交易方式：
卖家挂单—买家选择商品并支付—客服直接交易或联系卖家交易 —给卖家汇钱—交易完成
4、促销
企业将登记注册成：
有限责任公司
拟议的企业名称：e购