英语名词解释

1. 题型：

Part I. Reading Comprehensions (2×15=30%)

Part II. Cloze (1×15=15%).

Part III. Definition of Terms (4×5=20%).

Part V. Translation(20%).

(1×10=10%) （单词中译英，给首字母）

(5×2=10%) （句子，中译英+英译中）

Part VI. Comment Writing (15%).

2. 范围：

1）quiz 1、2、3

2）三次阅读任务

3）名词解释（12个）

名词解释：

1. Globalization 全球化

Globalization is the diminution or elimination of state-enforced restrictions on exchanges across borders and the increasingly integrated and complex global system of production and exchange that has emerged as a result.

全球化是减弱或消除state-enforced 限制交流跨越国界和日益一体化和复杂的全球系统的生产和交换，已成为一个结果。

2. Corporate Culture 企业文化

The philosophy, values, behavior, dress codes, etc., that together constitute the unique style and policies of a company. 哲学，价值观念，行为，着装，等，共同构成了独特的风格和政策的公司。

3. Business ethics

Business ethics is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.

商业道德是应用伦理学或专业伦理的形式之一，探讨道德原则和道德或伦理问题出现在一个商业环境。它适用于个人和整个组织所有方面的业务行为和有关行为。

4. WTO

World Trade Organization. An international organization, established in 1995 and based in Geneva, that deals with the rules of trade between different nations, and encourages them to trade fairly.

世界贸易组织。一个国际组织，于1995成立，总部在日内瓦，涉及不同国家之间贸易规则的世界，并鼓励他们的公平贸易。

5. Dumping

In economics, "dumping" is a kind of predatory(掠夺性的) pricing, especially in the context of international trade. It occurs when manufacturers export a product to another country at a price either below the price charged in its home market, or in quantities that cannot be explained through normal market competition.

在经济学中，“倾销”是一种掠夺性定价（掠夺性的），尤其是在国际贸易中。它发生在制造出口产品的价格或者低于另一个国家的价格在国内市场，或在数量，不能被解释通过正常的市场竞争。

6. Performance Evaluation A performance evaluation is a systematic and periodic process that assesses an individual employee’s job performance and productivity in relation to certain pre-established criteria and organizational objectives.

绩效评价是一个系统和定期 考核员工的工作绩效和生产力中的某些预先确定的标准和组织目标。

7. Inflation

In economics, inflation is a rise in the general level of prices of goods and services in an economy over a period of time. When the general price level rises, each unit of currency buys fewer goods and services. Consequently , inflation also reflects on erosion in the purchasing power of money.

在经济学上，通货膨胀是一个总体物价水平上升的商品和服务在一个经济经过一段时间。当价格总水平上升，每单位货币购买更少的商品和服务。因此，通货膨胀也反映了对货币购买力的侵蚀。

8. Hot Money

Hot money is a term that is most commonly used in financial markets to refer to the flow of capital from one country to another in order to earn a short-term profit on interest rate differences or anticipated exchange rate shifts. 热钱是一个术语，是最常用的在金融市场指流动资本从一个国家

到另一个以赚取短期利润利率差异或预期汇率的变化。

9. Marketing

Marketing is the performance of activity that collectively seeks to

accomplish an organization’s objectives by anticipating customer needs and directing a flow of need-satisfying goods and services from the producer to customer or client.

营销是表现活动共同寻求实现组织目标所预期的客户需求和指导的需求令人满意的商品和服务从生产者向顾客或客户。

10. Trade fair

A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. 贸易展览会是一个组织展览使公司在一个特定的行业可以展示和展示他们最新的产品，服务，研究活动的对手和审查最近的市场趋势和机会

11. Trade Barriers:

Trade barriers are government-induced restrictions on international trade. The barriers can take many forms, while most trade barriers work on the same principle: the imposition of some sort of cost on trade that raises the price of the traded products.

贸易壁垒对国际贸易的government-induced 限制。障碍可以采取多种形式，而大多数贸易壁垒的工作原理是一样的：实行某种成本贸易货品的价格上升。

12. Direct Selling

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.

直销是营销和销售产品的直接消费者从一个固定的零售地点。现代直销销售包括通过党的计划，一对一的示威游行，以及其他个人接触的安排以及互联网销售。