商务英语毕业论文辅导

商务英语专业毕业生论文

（宋体四号）

A Study on International Commercial Etiquette and Its Significance

（TIMES NEW ROMAN 二号）

国际商务礼仪及其意义研究

（宋体二号） 注意事项：

通常标题不用句子；

第一个单词无论是什么都大写；

文章标题的实词首字母要大写；

实词，即名词、 形容词、 副词等 首字母要大写。

虚词，即介词（字母多于四个(不含四个)的介词、连词首字母要大写；）、冠词、 连词等要小写。

学 号：

身份证号：

姓 名：

院 系：吉林大学珠海学院XX系

专 业：XXXXX

年 级：2004级

联系电话：

（宋体四号）

中文摘要和英文摘要

中文摘要正文字体为宋体四号字体，英文摘要正文字体为Times New Roman四号。在中、英文摘要最后隔一行注明论文的关键词（要求3—5个，不得超出）。排列顺序为英语摘要（只写Abstract）在前，汉语(只写摘要)在后，单独起页。

摘要应包含以下内容： ①从事这一研究的目的和重要性； ②研究的主要内容，指明完成了哪些工作；

③获得的基本结论和研究成果，突出论文的新见解；

④结论或结果的意义。

中英文摘要的一致性主要是指内容方面的一致性

摘要（Abstract）

摘 要（宋体小三号加黑加粗）

当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念，文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经济，文化，军事哪个领域，对这些礼仪都要熟悉。

国际商务和涉外工作也已经不再是少数人的专利，而是成为越来越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大环境中人们必备的一门知识。

本文对商务礼仪进行了明确的界定,对商务礼仪的内容与归属、特征与原则、功能与操作进行了系统的阐述,较为详细地论述了商务介绍与问候,迎送礼仪,宴请规则,谈判礼仪以及柬书礼仪,同时阐明了国际商务礼仪对于商务人员的重要意义。（中文摘要400字左右）

关键词：国际商务，商务礼仪，意义

Abstract

（Times New Roman 小三号加黑加粗）

Nowadays different nations communicate frequently. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is not an acknowledged standard and it is only a set of established rules which are obeyed by all the people. Therefore, a business man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.

International business is no longer the privilege of the minority of people. More and more people prefer to go into business. In the era of human-oriented society, how to respect others and maintain one’s dignity becomes a challenge. International business etiquette is the basic knowledge which should be applied in the competition in the international business environment. .

This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, functions and practices. It illustrates the business introduction, greetings, welcoming guests, entertaining visitors, international business negotiation, practical business English writing in detail. It also shows the significance of the commercial etiquette. （英文摘要200字左右，和中文摘要要对应）

Key words：International business，commercial etiquette，significance

目录页不加页号。各章、节标题应简明扼要,并标注文章始页号(标注到二或三级标题)，字体为TIMES NEW ROMAN四号。（章为一级标题，节为二级标题。）目录标题和正文标题要严格一致。 注：1.一级标题可以全大写，也可以首字母大写，其余字母小写,

INTRODUCTION,.CONCLUSION,REFERENCES, ACKNOWLEDGEMENTS亦然。

2.Chapter One也可以写成Chapter I,

CONTENTS

(TIMES NEW ROMAN 小三号加黑加粗)

Introduction ………………………………………………………….1 （Times New Roman 4号加黑）

Chapter One ABCCCCCCCC…………………………………….. 7

1.1 Abc…………………………………………………………… .7

1.2 Abc …………………………………………………………… .8

1.3 Abc…………………………………………………….……… .9 Chapter Two ABCCCCCCCC………………………………… 11

2.1Abc……………………………………………………………. 11

2.2Abc …………………………………………………………… 12

2.3Abc…………………………………………………………… Chapter Three…

Chapter Four…

Conclusion ……………………………………………………………. References……………………………………………………………… Acknowledgements……………………………………………………

引言（Introduction）

引言又称前言，属于整篇论文的引论部分。其写作内容包括：研究的理由、目的、背景、前人的工作和知识空白，理论依据和实验基础，预期的结果及其在相关领域里的地位、作用和意义。

正文（Main body）

正文是一篇论文的本论，属于论文的主体，它占据论文的最大篇幅。论文所体现的创造性成果或新的研究结果，都将在这一部分得到充分的反映。因此，要求这一部分内容充实，论据充分、可靠，论证有力，主题明确。为了满足这一系列要求，同时也为了做到层次分明、脉络清晰，常常将正文部分分成几个大的段落。这些段落即所谓逻辑段，一个逻辑段可包含几个自然段。每一逻辑段落可冠以适当标题（分标题或小标题）。段落和划分，应视论文性质与内容而定。

正文从此处排页至致谢页，阿拉伯数字排页

Introduction

Business communication and business etiquette

In an era of globalization, understanding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both informal and formal settings—is an important skill. It can instill an individual with confidence to handle almost any situation in any culture and allow a businessperson to concentrate on the deal at hand rather than worrying about such distractions as which fork to use or which hand to use for passing food. Without an understanding of the basics of etiquette and protocol, you risk coming off as a boorish Neanderthal. You may even put your company’s image at risk or risk potential failure in the formation of key business relationships that are vital to global success. Finally, a well-honed sense and appreciation of local customs etiquette and protocol can make you stand out in a competitive global market.

In order to comprehend the International Commercial Etiquette, we should find out the full contents of its activities.

Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, increase and convert the value. One sales its goods to the other to realize the market value of this production, at the same time, the value is

increased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or service, thus, makes preparation of the following commercial activity.

International Commercial is based on the approbation and reception of each other’s trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost without any force to press on. Besides, this kind of commercial activity goes along under the condition of free trade all over the world. Therefore, in the atmosphere of international commerce, the traders have the same quality, intent and environment, as well as three

Chapter One ABC

每一章都要重新开头，重新起页

Conclusion

Increased globalization has been one of the most important developments in the past decade. The Internet has been instrumental in accelerating the growth of business across borders. The ability to effectively conduct business with trading partners around the world is essential in the twenty-first century. Savvy companies view the development of international business etiquette and communication skills as a strategy to distinguish their company from competing firms. One business educator has cautioned,

Proper etiquette in today’s business world goes well beyond basic table manners( they are, after all, a given in most cultures) and common courtesies (allowing an esteemed colleague or superior to precede you through a doorway, for example). Think of all the elements that go into

making a first impression. The list is lengthy. There is your manner of dress, your professional appearance, the color of your dress or tie, your body language, handshake, posture, amount of eye contact on introduction, where you put your hands, how you accept a business card and how you present yours as well as the actual content of the card-and you haven’t even sat down to begin talks.

Regardless of the culture, proper etiquette means maintaining your own values while respecting those of others. It does not mean slavishly following the rituals and practices of others to please your host. If you make an effort at the language, at understanding the basics of common courtesy, and avoid any offensive acts, don’t be overly concerned about the subtleties- at least the first time around. To be honest, not that much is really expected of the first time visitor to another culture, thought a deeper understanding will be expected each time you visit. The value in understanding etiquette and protocol id in the confidence it gives you and the impression it makes on colleagues.

Although what is covered is handled well, there are some areas that could have received greater attention. For example, there is little discussion of the differences among the various countries and cultures in each continent. And I’d have liked more on business etiquette and the use of humor, entertainment and letters.

We previously discussed the importance of business etiquette in

daily business activities in terms of

References

(Times New Roman 小三加黑加粗)

[1] Williams-Sonoma, Inc. and Wedon Owen Inc. The Bar Guide Berkley Publishing Group with Doubleday Direct, Inc, 1998.

[2]

[3]

[4] 杜培. 现代礼仪学[M]. 中国工人出版社, 1997.

[5] 韩欲和, 张彦. 涉外礼仪[M]. 译林出版社, 1996.

[6] 金正昆. 涉外礼仪教程[M]. 中国人民大学出版社, 1998.

[7] 李斌. 国际礼仪与交际礼节[M]. 世界知识出版社, 1985.

[8] 李天民. 现代国际礼仪知识[M]. 世界知识出版社, 1999.

[9] 宋长美. 对外交往中的礼仪礼节[M]. 黑龙江人民出版社,1996.

（中文参考文献按拼音顺序排，英文按字母顺序排。英文在上， 中

文在下。）

论文参考文献书写格式

一、参考文献著录格式

1 期刊作者.题名［J］.刊名，出版年，卷(期)：起止页码 2 专著作者.书名［M］.版本(第一版不著录).出版地：出版者，出版年.起止页码

3 论文集作者.题名［C］.//编者.论文集名.出版地：出版者，出版年. 起止页码

4 学位论文作者.题名［D］.保存地点：保存单位，年份

5 专利文献题名［P］.国别，专利文献种类，专利号.出版日期 6 标准标准编号，标准名称［S］

7 报纸作者.题名［N］.报纸名，出版日期(版次)

8 报告作者.题名［R］.保存地点：年份

9 电子文献作者.题名［电子文献及载体类型标识］.文献出处，日期 ，不主张学生过多使用电子文献，1-2 个

二、文献类型及其标识

1.根据GB3469 规定

①期刊［J］

②专著［M］

③论文集［C］

④学位论文［D］

⑤专利［P］

⑥标准［S］

⑦报纸［N］

⑧技术报告［R］ 以上文献的内容不是千篇一律，一成不变，面面俱到的，有个别项optional。