毕业论文-支付宝的运营模式研究 精品
毕业论文
浅析支付宝的运营模式
学生姓名： 杨晓燕 专业班级： 市场营销班 学 号： [1**********]
摘 要
在全球信息化的影响下，电子商务已成为21世纪先进生产力的标志之一，作为一种信息时代通行的商务模式，电子商务观念正不断深入人心。而在我国，计算机与网络技术的普及与发展，电子商务迅速崛起，网上交易发展也步入了一个新台阶，用户认为目前网上交易存在的较大问题是商品的品质、卖家的诚信和支付的安全性问题，支付宝正是满足了网上交易的商家和消费者对信誉和安全的要求应运而生的。
【关键词】：3~5个，支付宝，电子商务， 网上交易，支付平台
Abstract
Under information-based influence in the world, the electronic commerce has become in 21th century one of the sign of advanced productivity.The business mode that is a kind of information ages to go through, the electronic commerce idea just and continuously goes deep into public.And in the our country, calculator and network technical universality and the development, electronic commerce quickly rising, traded development to also follow a new step on the net, the customer thinks that the net top trades the trustworthiness and paying safety problem of quality, seller that existent greater problem is a merchandise currently, paying the treasure is exactly store and the request of the consumer to the prestige and the safety that satisfied on-line bargain to emerge with the tide of the times.
【Keyword 】:Is 3~5, pay a treasure, electronic commerce, trade on the net, pay platforz
目 录
1 支付宝的概述„„„„„„„„„„„„„„„„„„„„„„„„„
1.1 支付宝的基本概念„„„„„„„„„„„„„„„„„„„„„„„
1.2 支付宝的产生与发展„„„„„„„„„„„„„„„„„„„„„„
1.2.1 产生的背景„„„„„„„„„„„„„„„„„„„„„„„„
1.2.2 发展的简史„„„„„„„„„„„„„„„„„„„„„„„„„ 2 支付宝的交易流程与特点
2.1 支付宝的交易流程
2.2 支付宝的特点
2.2.1 安全
2.2.2 简单
2.2.3 快捷
3 支付宝的运营模式
3.1 支付宝的商业模式
3.1.1 支付宝的战略目标
3.1.2 目标客户
3.1.3 盈利模式
3.1.4 核心能力
3.1.5 竞争优势
3.2 支付宝技术模式
3.2.1 技术支持
3.2.2 合作技巧
3.3 支付宝的经营模式
3.3.1 营销策略
3.3.2 用户价值体现
3.3.3 沟通价值体现
3.3.4 信誉体系
3.3.5 经营状况
3.4 支付宝的管理模式
3.4.1 企业文化
3.4.2 员工奖惩制度
3.4.3 员工培训
3.5 支付宝资本模式
4 支付宝发展的现状和方向
4.1 发展的现状
4.2 支付宝的发展方向
4.2.1 社交化
4.2.2 移动化
4.3 微支付
5 支付宝发展面临的问题和对策
5.1 面临的问题
5.1.1 法律定位问题
5.1.2 交易安全问题
5.1.3 非法交易的问题
5.1.4 风险控制问题
5.2 对策
5.2.1 明确法律的定位
5.2.2 加强监督管理
5.2.3 加大监控范围
5.2.4 提高网络安全技术
6 发展建议
参考文献
谢辞
附录