公关及公关活动相关的专业英语

　　公关运动PR activity

　　公关公司PR partner

　　招标书tender book

　　提案proposal

　　公司先容company profile

　　公关战略PR Strategy

　　流传战略communication strategy

　　xx消息鼓吹News communication about xx

　　公关公司职责Responsibility of PR Agency

　　流传目的Objective

　　目的受众Target Audience

　　流传近况阐发Corporate Communication SWOT Analysis

　　上风Strength (S)

　　劣势Weakness (W)

　　机会Opportunity (O)

　　威逼Threat (T)

　　卖力人Stakeholder

　　消息鼓吹News communication

　　媒体沟通Media Communication

　　新媒体开辟New Media Exploited

　　起码12名来自业内或公司的具有引导位置的资深公共关系理论者构成的小组a panel of at least 12

leading senior PR practitioners from agency and in-house

environments

　　xx上市后消息鼓吹News communication after xx launch

　　危急公关Crisis PR

　　依据现实情况进行跟进处置Crisis management according to actual

situation

　　xx 言论情况Public environment for xx

　　焦点媒体群战略Strategy of Key Media group

　　联合现实需求进行新媒体开辟To exploited new media according to actual

need

　　强化媒体的掌控Strengthen the control of media

　　xx 消息资料预备News files preparation for xx

　　xx 后续鼓吹Communication after xx

　　区域性in local areas

　　本月重点事情To-do list of this month

　　其他事情 Others

　　日常消息鼓吹Daily news communication

　　媒体阐发Analysis of Media

　　重点监测The key point monitor list

　　媒体监测总结Monitor Conclusion

　　定见首脑opinion Leader

　　中坚力气core group

　　传统焦点团队Traditional Group

　　新锐团队New core group

　　动身点Basic point

　　树立身牌形象 Set up the image

　　本年的匆匆销运动Promotional Activity of the Year

　　吸收注重力的匆匆销运动attention-grabbing promotional event

　　2008年公关情况PR circumstance 2008

　　运动(event):

　　互助名目cooperation project

　　圆桌会议roundtable meeting

　　会场安插Venue Arrangement

　　设计计划Design proposal

　　空中设计floorplan

　　贵宾室VIP room

　　签随处reception

　　透视图perspective drawing

　　指引牌设计directional signage design

　　约请函invitation

　　零丁插页a separate page inside

　　折叠线folding line

　　胸卡breast-card

　　备选设计计划alternative design

　　配景设计backdrop design

　　xx 后期维护事情(相册制造等)Maintenance work after xx(picture files made

)

　　运动前期沟通鼓吹Pre-event Communication

　　运动进程跟踪沟通During-event Communication and follow-up

　　运动内容和细节倡议Event Detail Recommend

　　运动(情势)谋划Event Plan

　　运动(线

下：会展、路演、匆匆销等)Events

　　xx 成员小型媒体沙龙xx member media salon

　　华南媒体沙龙运动Huanan media salon event

　　媒体食宿支配Accommodation Arrangement

　　加入规矩Rules of entry

　　礼品倡议Gift Recommend

　　颁奖光阴Awards Presentation

　　相关网页的设计制造 Homepages Design and Production

　　颁奖典礼园地支配Awarding Ceremony Venue Arrangement

　　现场运动执行支撑On-Site Support

　　支撑资料/辅助资料Support material

　　运动后阐发总结申报After-Event Summary Report

　　访问日程Visit Agenda

　　日程Agenda

　　所在Venue

　　现场制造物设计制造Decoration Design and production

　　设计作品制造并实现Design work finalization

　　logo的设计制造Designing and making the the logo of xx

　　xx 名目展厅安插VI设计制造 Exhibition hall display and VI design on xx

Project

　　电子杂志的设计制造并提交The on-line journal design and completion

　　xx 前期预备事情Preparation work for xx

　　xx 跟进事情Some following work about xx

　　xx vi设计制造 The VI design about xx

　　执行(exect):

　　中国海内媒体Chinese domestic media

　　业内、商贸媒体Industry/trade media

　　年夜众媒体General media

　　国际媒体中国通信员China based international correspondents

　　中国支流媒体China key media

　　焦点媒体访问Visit Key Media

　　政府Government

　　首要流传信息Key Message

　　摘除收集负面声音，BBS，Blog注水Drop negative information in internet and

information release on BBS and Blog

　　媒体约请(待定)Media Invitation(Suspending)

　　媒体约请(约请媒体倡议、约请函撰写发送跟踪)Media Invitation(Media list

recommend/invitation letter/invite follow up)

　　运动前期沟通鼓吹Pre-event Communication

　　运动进程跟踪沟通During-event Communication and follow-up

　　媒体食宿支配Accommodation Arrangement

　　xx 名目，宣布频次7篇，流传量字14000字xx,the releasing frequency are 7

pieces, communication volume are 14000 words

　　xx名目，宣布频次25篇，流传量38837字xx, the releasing frequency are 25

pieces, communication volume are 38837 words

　　用度估算(budget):

　　条约contract

　　税费 tax

　　入场费entry fee

　　根基公关用度明细表Budget List on Basic PR Expenses

　　媒体维护用度expense on media relations maintenace

　　危急公关用度expense on crisis management

　　政府公关用度 expense on government relations

　　公关培训用度expense on public relations training

　　消息稿撰写用度expense on news articles writing

　　月效劳用度 expense on

　　用度合计total expenses

　　序号order

　　名目program

　　用度估算budget

　　名目阐明explanations

　　效劳用度ser

vice fee

　　其他相关：

　　窄播Narrowcasting

　　消息宣布News release

　　有消息代价的Newsworthy

　　在线沟通On-line communications

　　在线媒体关系On-line media relations

　　在线监测On-line monitoring

　　在线鼓吹Online publicity

　　评论文章Op-Ed

　　说服 Persuasion

　　产物鼓吹信 Pitch letter

　　专题申报Position paper

　　消息宣布会Press conferences

　　媒体监测Press monitoring

　　媒体关系Press relations

　　消息界Press

　　印刷媒体Print media

　　印刷出书物Print publications

　　产物匆匆销Product promotion

　　产物鼓吹Product publicity

　　名目小组Project team

　　"大众,"理想Public aspiration

　　"大众,"立场Public attitudes

　　"大众,"意识Public awareness

　　公同事务治理 Public issues management

　　"大众,"情绪Public mood

　　"大众,"必要 Public need

　　言论Public opinion

　　公共政策猜测Public policy forecasting

　　公关告白Public relations advertising

　　公关公司 Public relations agency

　　公关征询与调研 Public relations counseling and research

　　公关部 Public relations department

　　公关目的/战略 Public relations objectives/strategies

　　公关计划Public relations plan

　　公关计划Public relations programs

　　公关战略Public relations tactics

　　"大众,"定见Public sentiment

　　公益鼓吹告白Public service announcement

　　鼓吹Publicity

　　问卷 Questionnaire

　　监管政府Regulatory authorities

　　调研Research

　　危急沟通Risk communication

　　择要文章Round-up article

　　匆匆销Sales promotion

　　样本 Sample

　　卫星连线访谈Satellite media tours

　　轰着伎俩Sensationalism

　　形势阐发Situational analysis

　　社会预期Societal expectations

　　软性消息Soft news

　　特殊康复处集团Special interest groups

　　演讲 Speech

　　演讲稿写作Speech-writing

　　扭曲事实Spin

　　代言人 Spokesperson

　　备用声明Standby statement

　　股东Stockholders

　　藉词Subterfuge

　　上下级沟通Supervisory communications

　　供给商Suppliers

　　查询拜访Surveys

　　电台访谈节目Talk radio

　　目的受众Target audience

　　德律风沟通Telephone communication

　　第三方承认Third-party endorsement

　　高层治理Top management

　　行业协会Trade associations

　　行业展览Trade show

　　实情Truth

　　电视访谈TV interviews

　　双向沟通Two-way communication

　　代价观Value

　　视讯会议Video conferences

　　视讯刊行Video news releases

　　收集公关Web relations

　　网上消息室Web site newsroom

　　网站 Web site

　　国际互联网World Wide Web

　　写作Writing

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