服务科学和管理工程

"Services sciences and management engineering" is a new type of composite cross-discipline, is to computer science, operations research, industrial engineering, business strategy, management sciences, social cognitive and law and other fields combined, the development of modern service industry the skills required.

SSME’s goal is making productivity, quality, performance, compliance, growth, and learning improvements more predictable in (co-production) relationships.

Compared with the traditional service industries, modern service industry is an information, technology and service industries. The development of modern service industry and level of development, is a measure of the level of national and regional economic development an important symbol, but also reflects a national and regional economic development stage. Modern service industry is a technical and informative service and public service-oriented and has knowledge, high value-added of services, covering the areas of the financial, telecommunications, medical, transportation, logistics, government and other industries.

I think that's mainly modern service model innovation, not invention. It uses technology that is already there, no matter how high-tech technology, it is not in this field to create high-tech, but to use the new model high-tech, methods used in all walks of life. This is the core of service science.

Rely on traditional service in the sale of goods there are real tangible market. With the discovery and development of the Internet, the sale of commodities trading patterns also followed with the progress of science and technology, B2B, B2C, C2C e-business models such as the creation of a market to buy and sell goods from the traditional physical market to the network market.

The next focus of the model to talk about the B2C: B2C e-commerce transaction object is a category, that means Business to Consumer e-commerce. This form of e-commerce retail general web-based, mainly carried out by means of Internet marketing activities online. business through the Internet provide consumers with a new shopping environment - online store, consumers shop online through the network, the online payment. Because of this model of saving consumers and businesses time and space,and greatly improving the efficiency of the transaction, especially for

busy office workers, this model can save their valuable time.B2C market, successful companies such as Dangdang and Joyo, are selling some special commodities. Current B2C e-commerce method of payment is cash on delivery combined with the online payment, and most companies outsource the logistics of distribution options to save operating costs. With users spending habits, and promoting good corporate demonstration effect, the rapid growth of online shopping users, 2004, accounting for 5.4% of Internet users, China's B2C e-commerce market size of the end of 2004 reached 45 billion, the business model in China has been basically mature. A product from commercial institutions to consumers, like the middle of the traditional sales model to go through a lot of links, and through e-commerce model, to reduce intermediate links, reducing the cost of sales, makes the product cheaper.

With the white heat of competition in traditional channels, online shopping environment matures, online shopping rapid growth in market size. Side of the pressure of competition is the traditional channel, the other side is the temptation to broad market prospects in emerging channels, the network of traditional distribution channels has become a large enterprise-wide strategic marketing channels in an important piece, and many companies have distribution channels from the network get great benefits. Under the existing line of business operations under the premise of the traditional retail business e-commerce, human, material and financial resources has three industrial support. B2C e-commerce into the traditional retail business is the traditional business model based on an extension of existing business, cable under the business, brand, channel, customer support, and many other resources, this model is more robust e-commerce, as opposed to purely web-based e-commerce enterprises more competitive. Scale circulation of the procurement and efficient flow of goods is higher discount retailers access to suppliers of the most important factor. Through these two traditional companies with upstream suppliers in the course of negotiations for greater bargaining power, or even have direct access to the pricing of goods sold. In this respect pure network-based and traditional companies can not be compared to B2C. To large retail chains, because of its wide distribution network, supply chain management more mature distribution system is relatively perfect, and these resources are established. After these advantages into full play, online shopping for many people to provide a cost-effective

logistics and distribution services. Similar Dangdang excellence, they have to start from scratch to build large centralized warehouse and distribution system, is undoubtedly a direct others to take their own strengths and weaknesses compared. Comparative advantages and disadvantages at a glance. The promotion of the concept of service science together to promote the whole society, I believe that the development of discipline construction of China's economic development will also have an important role in promoting, which are mutually reinforcing.