[投资经济学论文模板]
学
年论文
论 文 题
学 院 名 称:
专 业: 国际经济与贸易 班 级: 姓 名: 学 号
指 导 教 师: 职 称
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若题目只有一行,必须把第二行黑线删除,和下面保持一致的段落间距)
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随着酒店业竞争的加剧,酒店管理应该结合企业自身的实际,创造出既具有自身特色和鲜明个性,又高于一般服务标准的酒店管理的优化方法。细节服务作为酒店服务质量管理多元化发展的一个分支,对挖掘、整合和利用酒店资源,发现、赢得和稳定客户,识别、利用和树立良好的酒店形象有着不可忽视的作用.......................
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宋体,小四号
Ⅰ
中文采用小四号宋体,英文、数字为小四号Times New Roman,行距为20磅
With the competition becoming more and more severe in the hotel industry, the management of hotel, based on its actual corporation situation, should be not only more creative in its outstanding characters and features but also much higher than the common standard of service in its optimum methods diversified service aiming at higher quality„„„„„
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;hotel image;Ⅱ
1.1 ··································· 1
1.1.1 ······································ 1
文献研究·················································· 2 2
2.1 酒店形象的相关研究 ····························································································· 2
2.1.1 企业形象 ····················································································································· 2 2.1.2 ·········································· 2
······························· 3 3.1 ······································ 3 3.1.1 相关研究变量的界定 ·································································································· 3 3.1.2 假设提出 ····················································································································· 3
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3.2 方案比较 ········································································· 3
4 问卷设计与研究设计 ·············································· 4
4.1 问卷设计 ········································································· 4
4.1.1问卷组成 ·········································································· 4 4.1.2 测量项目组成 ·································································· 4
4.2 研究方法 ········································································· 4 4.3 样本设计 ········································································· 4
4.4 问卷信度与效度检验 ····················································· 4
4.4.1 信度检验 ····················································································································· 4 4.4.2 效度检验 ····················································································································· 4
结 论 ············································································································· 5 参考文献 ······································································ 错误!未定义书签。
注:1、目录中的内容最多列至三级目录;
2、中英文摘要、目录中页码(位于页脚,居中)用罗马数字Ⅰ、Ⅱ、Ⅲ„„表示,文本主体(包括致谢、附录)页码(位于页脚,居中)用数字1、2、3„„表示; 3、页码数字采用小五号,Times New Roman字体。
Ⅲ
酒店形象是消费者、社会公众、酒店员工以及相关部门或单位对酒店的整体印象和评价。它是公众对酒店的发展史、创始管理者、员工、团体气氛、产品、服务、
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公式:(必须用word公式编辑器编辑) N
1N2
(1-1) L02
2NM×××××可表示为:
2N (1-2)
图表:
×数据表
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2.1
2.1.1 企业形象
2.1.2 酒店形象
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3.1 研究框架的设计与组成
3.1.1
相关研究变量的界定
3.1.2 假设提出
3.2 方案比较
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论文题目
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4.1 问卷设计
4.1.1问卷组成
4.1.2 测量项目组成
4.2 研究方法
4.3 样本设计
4.4 问卷信度与效度检验
4.4.1 信度检验
4.4.2 效度检验
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论文题目
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结 论
三号黑体,居中,段前后各0.5行
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参考文献
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参考文献
三号黑体,居中,段前后各0.5行
[1] 陶宇,陈小燕.浙江民营企业文化建设现状分析与思考[J].区域经济,2007,(4):13-35. [2] 邹农基.民营企业文化力塑造[J].江苏科技大学学报(社会科学版),2007,7 (1):43-82. [3] 董卉娜.浅谈杜邦财务分析体系在企业盈利质量分析中的运用[J].天津市财贸管理干部学
院学报,2004,6(2):28-29.
[4] 庄培章.现代企业文化新论[M].厦门:厦门大学出版社,2004. [5] 希德.创造学习的思路[N].人民日报,1998-12-25(10).
[6] 李梦云.温州民营企业文化建设的制约因素及对策分析[J].民营经济与中小企业管理,2007,
(7):56-58.
[7] 陈涛.盈利质量与利润反应系数[J].南方经济,2007,(2):36-45.
[8] ALLAN G,JUN L.Organizing for enterprise in China:what can we learn from the Chinese
micro,small,and medium enterprise development experience[J].Futures,2003,5(7):119-123. [9] 杨丽媪.解读苹果式营销新密码[J].营销学苑,2007,8(32):28-29. [10] 韩飞.应对绿色贸易壁垒法律对策研究[D].哈尔滨:哈尔滨工程大学,2007. [11] 王艳萍.上市公司盈利质量与未来盈利能力分析[J].财会研究,2005,(6):51. [12] 付丹.卓越的技术遗憾的产品[J].电子技术,2006,33( 12):36-38. [13] 王玉恬.莫里森研究[M].北京:人民文学出版社,2005.
[14] BEI L T,SHANG C F,HANG C F.Building marketing strategies for state-owned enterprises
against private ones based on the perspectives of customer satisfaction and service quality[J]..
[15] .(2000-08-16)
[2000-10-04].
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