欧赛斯Akenz服装品牌新媒体营销微营销运营方案(英文版)
欧赛斯数字营销
Akenz Wechat Plan
目录
All About North European Lifestyle 北欧生活时尚
North European lifestyle
The most significant and wide recognized social attribute we represent in northern European countries is a
deep respect for equality and social responsibility. Therefore we pay the highest taxes in the world but also
have the best welfare systems for all people. In Northern Europe we don’t differentiate between right and
poor people but look at all people in society in the same way.
Our mentality is very much represented in our design and fashion philosophy. Simplicity, functionality and
quality is the main pillars in Scandinavian design. Observers describe the design as minimalistic yet very
sharp and with much focus on details.
北欧生活时尚
北欧国家最为典型的社会特征是对平等的高度尊重及对社会责任的认同。所以北欧国家建立了高税负及高福利
的社会体系，北欧国家贫富差距小，并且最重要的是在意识上社会对富人及穷人是一视同仁的。
北欧的社会意识在其设计及时尚的观念中得到了很充分的体现。简约、功能化、品质是斯堪的纳维亚设计的基
石。时尚圈将此设计描述为敏锐且注重细节的极简主义，形成独特的设计及时尚风格。.
Akenz品牌理解 Understanding of Akenz Brand
Akenz–
North European lifestyle
极简、关注细节、追求品质。北欧的时尚生活是后工业化社会吹入的清新之风，是更为成熟的生活理念，给白领 生活提供了更为丰富的时尚选择，代表了个性、自然及舒适的生活主张。
1000 Wechat Fans
目录
Akenz Wechat Style
微营销需要建立鲜活的形象，切记将其当作一个发布的平台，要让微信像一个人，感情，有思考，有回应，有自己的特点与个性。
？
小杜杜 喵星球 @ Akenz
• She is transcultural, she is the ambassador;
• She is expert in North Europe, love to share
with Chinese friends;
• She love internet, know hot trends in China;
• She speaks Chinese young people language ；
• She loves nature & enjoy life；
Certification-Be Official
Brand Reinforcement
微信账号上，品牌的“自然”露出有两个途径：二维码中潜入品牌logo，个人信息中公开的品牌订阅信息。微信可以借助个人关注页和朋友圈，实现品牌的病毒式传播。用户可以在个人
信息页，展现其所关注的品牌 LOGO。
Build Up Akenz QR Code VI System
Examples
Examples
Examples
Build Akenz Wechat Matrix
个人号
Wechat Public Acct & Personal Acct
Self-difined Reply
Self-defined Reply Example
Self-defined Reply Example
Self-defined Reply Example
Build Wechat Minisite
微官网是指将企业信息、服务、活动等内容通过微信网页的方式进行表现，不但提高了信息量，也使信息的展现更加赏心悦目，进一步提高用户体验。
Design：1st Selection
Design: 2nd Selection
Design：3rd Selection
目录
Example-Corperate QQ:
“不在乎天长地久，只在乎曾经拥有”，扫描二维码，
立即知道其中秘密！并有机会赢得大奖哦！
Advantage
300K QQ Direct Contact
A Client Example-EDM:
Advantage
1 Mio. Mgr Client EDM Resource
Wechat Viral Spreading
Advantage
100K Commercial Users Wechat Resource
Examaple-Issue Coupon
Example-Discount/Promotion
Launch Wechat Event –
Funny Q&A
Launch Weichat Event –
Lucky Draw
Weibo & Wechat Coodinated Event
Daily Wechat Post
Build Wechat E-commerce Site
Product Page
Purchase Page
Payment Page
Confirm Page
目录