外贸开发信怎么写
外贸开发信怎么写
外贸新手最头痛的问题就是开发客户的时候发出去的邮件犹如石沉大海，那么我们外贸人改怎么写好客户开发信呢？
外贸大神毅冰独创的开发信群（Mail Group）的方法，可以让邮件的回复率大大提升。Mail group共计6封邮件，大家在做好用户调查的情况下，控制好这6封邮件的发送节奏。
具体的开发信模板如下：
第一封
简单介绍自己的公司和产品：（如果是朋友介绍或是展会认识，最好提一下如何得知对方的联系方式，如果是网络搜索得到，可以不写）：
Re:Stationery vendor for Antonio
Dear Eva,
This is C from ...factory/company. Glad to get your info from my Italian friend Antonio.
As I know, you have interest in purchasing stationery from Chinese mainland. We supply folders, clips, highlighters, notebooks to EU market for several years.
Please contact me for any questions.
Best regards,
C
第二封
修改一下主题，发送份详细的公司简介给对方，最好PPT 或 PDF 格式，有图形文字： Re:company profile-- ***company/factory
Eva,
Attached our company profile for your reference/review. Thanks.
Regards,
第三封
主题要变，这里可以推荐一些产品报价，报价单里至少有几款特别有价格竞争力，来测试客户对价格的敏感度，故意在邮件里注明这是基础报价，为后面有可能有的谈判进展留有余地。 Re: stationery quotes
Hi Eva,
Here attached the quotes for stationery program for your review. To be candid with you, it is the basic price, and will be fluctuated due to the different quantity.
Should you have any questions, this is welcome. Thanks!
Best,
C
第四封
关于自己的工厂实力，验厂报告等发给客户参考，贸易公司或没有相关证书，可以发一些别的优势，如新产品，现有大买家等等。
Re: factory audit report -- ***company/factory
Hi Eva,
We have already passed the factory audit from Wal-mart, SGS & BSCI.
Please find the audit report in attachment.
I’m sure that our factory is good enough for your program in Italy.
Welcome any comments.
第五封
发一些样品图片，把图片好好处理下，清楚，直观，突出优势，所有文件加起来最好在几百K，尽量不要超过1M。
Re: photos of sample room
Hi Eva,
Enclosed some photos for our sample room for your review.
If you have time, please pay a visit to us. I think a lot of item will match your interest, and really hope to establish business relationship with you.
Kind regards,
C
第六封
推荐一些适合市场的产品，突出自己的专业。
Re: recommended items for Italy
Eva,
According to my experience, here attached some products which suitable for Italy for your review.
If any demand, I will provide the offer sheet with samples immediately.
Have a nice day.:)
C