素食自助餐厅项目商业计划书

素食自助餐厅项目商业计划书

目 录

1.摘要····································································································1

2.公司简

介··································································································1

3.产品与服

务·································································································1

（1）概

况·················································································································1

（2）店面装

潢······························································································2

（3）素食品种类············································································3

4.公司战

略··································································································5

（1）发展战略总

述···········································································5

（2）各阶段具体任

务··········································································5

5.市场分

析··································································································7

（1）市场背景·············································································7

（2）市场调查·············································································7

（3）目标客户群············································································8

（4）竞争对手分

析···········································································8

（5）SWOT分

析·············································································9

6.营销策

略·································································································10

（1）定价策

略·············································································10

（2）产品策略·············································································11

（3）广告策

略······························································································11

7.经营管

理·································································································12

8.财务分

析·································································································13

（1）·································································································

9.风险及风险管

理·····························································································

（1）风

险·······························································································

（2）风险管理对策·········································································· 附录：调查问

卷······························································································

一、摘要

近年来，健康越来越受到人们重视，养生套餐以食材调配的养生方式在我国随之不断发展。在我国，打开互联网走进超市便利店到处都是食品，同时食品安全问题牵

扯到每一个人的心，尤其是三高人群，高学历、高收入、高素质人群，全是对养生健康的市场需求，有助于在全社会的推广。

二、公司简介

随着人们物质生活水平地不断提高，吃饱、吃好已经不能满足现代人吃的要求，如何才能吃得健康越来越受到人们的重视。当今社会的饮食安全问题频发不断，各种关于饮食产生的疾病也屡见不鲜，禽流感、疯牛病、口蹄疫、非典等重大流行病疫的发生，使得人们深入了回归自然、回归健康的饮食观念，素食餐厅也就应运而生。 “家简诚厨”素食自助餐厅是响应时代潮流，以提供健康养生的素食为主题的一家时尚、环保自助特色餐厅。本餐厅位于福州市大学城福建师范大学西门外，对广大学生和周边居民提供素食产品及饮料自助，以养生保健为基础，遵从回归自然，回归健康，返璞归真的文化潮流，推广素食健康文化，倡导安全、放心的健康饮食习惯。 餐厅本着服务顾客，以为广大素食者提供健康实惠饮食为宗旨，致力打造一家环境优雅，健康卫生，服务贴心的自助餐厅，让广大顾客在安全舒心的环境中享受素食，和“家简诚厨”素食自助餐厅一起享受健康、安全、美好的人生。

三、产品与服务

（一）概况

“乐活”127食养坊自助餐厅将成为一个多项服务于一身的餐饮中心，供应时间为每天11:00-13:30,16:00-20:00，提供以下的产品和服务：

1、向顾客提供各种地中海餐品自助