NiKe公司介绍(商务英语)
Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace IlieNastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’s corporate success.
耐克公司是世界上领先的运动服装和设备制造商。它使世界运动鞋的销售。公司成立于1964年,由比尔鲍尔曼和菲利普骑士。它的名字是蓝丝带运动,但改变了在1978年耐克。耐克是希腊胜利女神。它闻名的口号,只做商标,后者在1971年耐克第一次使用。蓝丝带年代生产的第一个产品是一个叫做耐克足球鞋。耐克的成功的主要因素是其赞助商
主要生产运动鞋、运动服装、体育用品，以自己的品牌销售，包括耐克,AirJordan,耐克Golf,TeamStarter等，亦包括属下全资拥有的品牌Bauer,ColeHaan,Converse,与HurleyInternational等。耐克为世界多间足球俱乐部及国家足球队提供球衣套件，包括阿森纳