浅谈电子商务在中小企业的发展毕业论文

摘要 步入21世纪，中小企业成了各国经济的基础和社会经济中最为活跃的因素，成为社会经济储蓄发展和繁荣稳定的重要因素。与此同时，电子商务，作为新经济时代下的产物，已经成为众多企业关注和利用的焦点。电子商务的发展更是为中小企业与大企业的竞争提供了很好的机会和平台。本文分析了电子商务的现状和未来的发展趋势，介绍中国中小企业发展电子商务的现状及存在的问题，分析市场给中小型企业所带来的巨大商机，明确了我国中小企业运用电子商务的迫切性，通过认识这些机遇并充分利用信息技术所提供的服务，使中小企业发展电子商务，从而在激烈的市场竞争中立于不败之地。

关键词：电子商务；中小企业；第三方平台；ASP

Abstract：

Into the 21 century， small and medium-sized enterprise became the foundation of the world economy and society the most active factors in the economy to become a social economic development and prosperity and stability of savings important factors. At the same time， the electronic commerce， as the product of new economy times， has become a concern of many enterprises and focus. The development of the electronic commerce is for small and medium-sized enterprises and large enterprise competition provides a good opportunity and platform. This paper analyzes the present situation of electronic commerce and the future trend of development， introduction to Chinese small and medium-sized enterprise development of electronic commerce status and existing problems， and the market analysis to small and medium enterprise brings the enormous business opportunities， made clear the medium and small enterprises in China using the urgency of electronic commerce， by recognizing that these opportunities and make full use of information technologies to provide services to make electronic commerce development of small and medium-sized enterprises， thus in the fierce market competition.

Key words： Electronic business， Small and medium-sized enterprise， The third party platform，ASP

目录

1.绪言 ........................................................................................................ 4

1.1问题的提出 ........................................................................................................................ 4

1.2研究的目的与意义 ............................................................................................................ 5

2.相关文献回顾........................................................................................ 6

2.1电子商务的概念 ................................................................................................................ 6

2.2电子商务的分类 ................................................................................................................ 7

2.3国外中小企业电子商务发展现状 .................................................................................... 9

3.企业发展电子商务的优势 ................................................................. 12

3.1降低交易成本 .................................................................................................................. 12

3.2优化库存 .......................................................................................................................... 12

3.3缩短生产周期 .................................................................................................................. 13

3.4有效的服务和商机的增加 .............................................................................................. 13

3.5减轻对实物基础设施的依赖 .......................................................................................... 13

4.我国中小企业应用电子商务现状及存在问题 ................................. 15

4.1我国中小企业应用电子商务现状 .................................................................................. 15

4.2 我国中小企业应用电子商务问题 ................................................................................. 17

5.我国中小企业电子商务发展模式选择 ............................................. 19

5.1第三方平台模式 .............................................................................................................. 19

5.2专业化电子商务 (ASP)应用模式 .................................................................................. 20

5.3协作平台 .......................................................................................................................... 21

6.我国中小企业应用电子商务解决对策 ............................................. 24

6.1加强政府的宏观规划和指导功能 .................................................................................. 24

6.2积极引入信息技术，改善网络基础设施 ...................................................................... 24

6.3企业加强培养和吸引电子商务人才 .............................................................................. 24

6.4加强物流体系的建设 ...................................................................................................... 25

6.5加大资金投入，健全社会配套服务体系，为中小企业开展电子商务营造良好的电子

商务环境 ................................................................................................................................. 26

7.结语 ...................................................................................................... 27

参考文献 .................................................................................................. 28

致谢 .......................................................................................................... 30