颜色文化――红色

　　Love and War爱与战争

　　

　　Red is hot. It’s a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare.Red is Cupid and the Devil.

　　Nature of Red红色本性

　　A stimulant,red is the hottest of the warm colors. Studies show that red can have a physical effect,increasing the rate of respiration and raising blood pressure.

　　Culture of Red红色文化

　　Red is power,hence the red power tie for business people and the red carpet for celebrities and VIPs (very important people).

　　Flashing red lights denote danger or emergency. Stop signs and stop lights are red to get the drivers’ attention and alert them to the dangers of the intersection.

　　In some cultures,red denotes purity,joy,and celebration. Red is the color of happiness and prosperity in China and may be used to attract good luck.

　　Red is often the color worn by brides in the East while it is the color of mourning in South Africa. In Russia the Bolsheviks used a red flag when they overthrew the Tsar,thus red became associated with communism. Many national flags use red.

　　

　　Using Red红色的使用

　　

　　Use the color red to grab attention and to get people to take action. Use red when you don’t want to sink into the background. Use red to suggest speed combined with confidence and perhaps even a dash of danger. A little bit of red goes a long way. Small doses can often be more effective than large amounts of this strong color. Multiple shades of red and even pink or orange can combine for a cheerful palette.

　　

　　Language of Red红色的语言

　　

　　The use of red in familiar phrases can help a designer see how their color of choice might be perceived by others―both the positive and negative aspects.

　　Good red

　　Red letter day―important or significant occasion

　　Red carpet treatment―make someone feel special, treat them as if they are a celebrity

　　Roll out the red carpet―same as above

　　Red sky in the morning, sailor’s warning; red sky at night,sailor’s delight―pay attention to good and bad warning signs

　　Paint the town red―celebrate, go out partying

　　Red eye―an overnight flight

　　Bad red

　　Seeing red―to be angry

　　Red herring―something that deceives or distracts attention from the truth

　　In the red―being overdrawn at the bank or losing money

　　Red flag―denotes danger,warning,or an impending battle

　　

　　Red Words代表红色的单词

　　

　　These words are synonymous with red or represent various shades of the color red.

　　Scarlet, crimson, vermillion, carmine, maroon, burgundy, ruby, rose, madder, rouge, brick, blood red, blush, fire engine red, cinnabar, russet, rust, Venetian red, flame, Indian red, tomato.