广告公司职位

Account service department:

AD [Account Director] (kehufuwuzongjian,yewuzhidao)

AAD [Associated Account Director] (fukehuzongjian)

AM [Account Manager] (kehujingli)

AE [Account Executive] (kehuzhixing,kehufuwu,kehuzhuren)

GAD [Group Account Director] (kehuqunzongjian)

DCS [Director of Client Service] (kehuzhuguan)

Market service department:

Research Supervisor (diaochazongjian)

Researcher (diaocharenyuan)

Survey

Questionnaire

Focus group

Creative service department:

AD [Art Director] (meishuzhidao)

AAD [Associated Art Director](fumeishuzhidao)

ACD [Associated Creative Director](fuchuangzuozongjian)

Visualizer(chatujia,chahuashi,huituyuan,shijuesheji)

CD [Creative Director](chuangzuozongjian, chuangyizongjian, chuangyizhidao)

[Copy Director](wenanzhidao)

CGH [Creative Group Head ](chuangyizhidao)

Computer Visualizer (jisuanjihuiturenyuan)

CW [Copywriter] (zhuangaoren)

ECD [Executive Creative Director] (zhixingchuangyizongjian)

FA [Finish Artist] (wangao,huashi)

[Finish Artist Group Head] (wangaozuzhang)

GCD [Group Creative Director] (chuangyiqunzongjian)

Print [Production Manager] (pingmianzhizuojingli)

[Production Manager] (zhizuojingli)

CF [commercial film] (guanggaoyingpian)

SAD [Senior Art Director](gaojimeishuzhidao)

SCW [Senior Copywriter](gaojiwenan)

Studio Manager (huafangjingli,zuoyeshijingli)

Traffic Control Specialist (jiancheng Traffic zhiguanrenyuan)

TV Producer (zhipian)

Media service department:

MD [Media Director] (meitizhidao,meijiebujingli)

Media Supervisor (meijiezhuren,meijiezongjian)媒介主任、媒介总监

Media Planner (meijiecehua)

Human Resources Department

Finance

Accounting

general president

vice-president

Account service: client service

The account service department consists of account executives (AE), each of whom works with one or more clients on a regular basis.

Job Description:An advertising agency Account Executive (AE) is key to maintaining the relationship between the agency and the client. AEs are the liaison between the client and the creative team to ensure the client's needs and goals are being met on every project. The AE also manages pitches to the client, the client's ad budget and generally handles around four non-competing client accounts at a time.

The account executive is the person who provides the link between the various departments of the agency and the advertising manager of the client company.

To the agency, account executives bring the objectives desired by the client.

To the client, they bring the agency’s recommended budget, the proposed media schedules and the creative suggestions of the agency staff.

Advertising account executives work many hours, including weekends and evenings. It may be stressful work because they must meet deadlines, frequently meet with government officials and top executives, and attend professional meetings and conferences.

Duties and responsibilities:

1 Win the advertis

ing account.

introducing your ad agency

knowing the demands of clients

let clients know what you can do for them

2 Consulting with clients about some ad campaign, including:

performing research, preparing advertising and marketing budgets for clients, studying the products or services of the client, selecting target audience, creating advertisement, selecting ad media.

3 Consulting with people in research, creative and production departments.

4 Overseeing workers in layout, copy, production and client services.

Interest and Abilities:

Being comfortable with high visibility

Working under the pressure of deadlines

Motivating and persuading others

Using good judgment and business sense

Being poised and professional

Working with a variety of people

Being flexible and attentive to details

Working independently and as part of a team

Communicating persuasively, both orally and in writing

Special Skills:

Ability to communicate clearly both verbally and in writing

Must be well-organized

Excellent people skills and the ability to work with a wide range of people

Professional appearance and persona

Working long hours, especially under tight deadlines

Travel to the client may be required

Must be able to handle pressure well

Education and Training:

Most Account Executives have a bachelor's degree and/or three years of experience in the field. The ability to manage a wide variety of tasks at one time is a must with a strong emphasis on leadership.

Typical Day:

Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time

Contact each client at least once a day to discuss current and upcoming projects

Initiate new jobs for the client

Review and present concepts/layouts/copy to the client for approval

Communicate the client's feedback to the creative department and discuss the next steps in the campaign

To win the account, the first step is to introduce your ad agency to clients.

Scope

ABC agency is a full-service ad agency. In terms of local Chinese agencies we are quite large, and our sister agencies are a highly effective service network with location in Beijing, Shanghai, Guangzhou, Shenzhen and Changsha.

Services

ABC is a one stop shop for all your advertising, design and marketing requirements. We can provide our clients with market research, strategic planning and brand development, creative development and production, sales promotion, public relations and event management and so on.

Recognizing the vast power of the Internet, ABC can meet all your web-design needs, from concept to developing a Website for your company.

Strength

Unlike the majority of other advertising agencies, we have in-house print and video production facilities! This enables us to provide our clients with the convenience of one-stop shopping and substantial savings, giving the best value for money within their advertising budget

s.

Our media services include media research, media buying and execution, internet media planning and buying; outdoor media planning and buying, sponsorship and events in partnership with media owners.

Media

ABC agency has great strength in media. The favorable items available include :

Prime time advertising on CCTV

Phoenix TV advertising

BTV-5 advertising

Solely marketing on the super concert—the only column of superstar concert for Hunan TV

Domestic press media and local TV media agent

Outdoor advertisings along Shanghai-Hangzhou Highway

In outdoor advertising, our clients can choose from some of the best outdoor sites owned by ABC. Strategically positioned on major thoroughfares, in city centers and at international airports, our billboards have greatly benefited such Clients as CNC, Haier, Lenovo etc.

Client

In the past several years, we have created over hundreds of advertisements for many famous brands in China, such as Lining, Haier, Qingdao beer and so on. Among which over 30 have been rolled on CCTV.

Besides, our major clients include CNC, Haier, McDonald's, Lenovo and Changhong etc.

Award

In a short term of 5 years, we have been awarded with many prizes: One Show Awards; Times international Chinese advertising award; China Festival of Advertising and Guangzhou Daily Cup etc.